What's New

Take a look at Sonar's points of view, things that inspire us, and general industry discussion. Dive into our carefully curated collection of articles, analysis, and commentary that explores the latest trends, breakthroughs, and developments across the industry and work we are delivering for our clients. 

Latest News

Filter Articles
All
IMG_20240525_182409_950
Team
2-minApr 2025

Meet Dylan

Raymond sonar digital marketing specialist, dressed in blue suit in flagstaff park
Team
2-minMar 2025

Meet Ray

Ankur the digital marketing specialist sitting on a couch sofa in Sonar office
Team
2-minMar 2025

Meet Ankur

Warren-Deakin
News
2-minNov 2024

Enhancing user experience & web optimisation through creative-based AI

Jason_Blog
Team
2-minOct 2024

Meet Jason

Blog-banner
Reports
2-minSep 2024

2024 Australian Marketers Benchmarking Report

Analytics-2
Articles
2-minSep 2024

Transition from Universal Analytics to GA4

Digital-Media-Website-Home
Articles
2-minJan 2024

How to Expand into New Digital Media Channels

Sonar_academy_going-headless-_1200x628_v1
Articles
2-minOct 2023

Going Headless? Here are some pro’s and con’s.

Blog
Team
2-minOct 2023

Meet Shital

Angus_Coffee_Team
Team
2-minOct 2023

Get To Know Angus

Sonar_academy_GA4Blog_website_1200x628_v1-1
Articles
2-minOct 2023

Leveraging Generative AI in your Digital Marketing

2023-Australian-Marketers_LI-1
Reports
2-minSep 2023

2023 Australian Marketers Benchmark Report

2023-Australian-Marketers_LI-1 (1)
Reports
Sep 2023

Australian Marketers Benchmarking Report 2023

Angular-Vs-React-websiteTIle
Articles
2-minSep 2023

Know the difference between Angular and React?

Artboard-4
Team
2-minSep 2023

Coffee With Daniel

Mat-Group-Sonar-Blog
News
2-minSep 2023

Welcome The Mat Group

LI_coffee_team_Scott
Team
2-minAug 2023

Coffee With Scott

Coffee_team_Ld
Team
2-minOct 2022

Coffee With Amar

LI_Thad_Coffee_Team
Team
2-minMar 2022

Coffee with Thad

LI_AL_Coffee_Team-2
Team
2-minMar 2022

Get To Know Al

image 3
Articles
Mar 2022

Developing a new website in 2022? Look out for these pitfalls.

LI_Sonar_Website_considerations
Articles
2-minMar 2022

Developing a new website in 2022? Look out for these pitfalls.

Linkedln_Coffee_Gus
Team
2-minFeb 2022

Coffee with Fergus

Sonar_academy_Adworld_Linkedln-_1200x628_v1
Articles
2-minFeb 2022

Adworld - Takeaways and Tips to Help with Your Digital Marketing Strategy

Sonar_Ld_Lunch_Leo_2
Team
2-minFeb 2022

Lunch with Leo

Bubble_tea_Linkedln_Tiff
Team
2-minJan 2022

Bubble Tea with Tiff

Burger_Adi_LinkedIn_v2
Team
2-minDec 2021

Burger with Adi

Amy_Linkedln
Team
2-minDec 2021

Coffee with Amy

Cropped_Sonar_LI_Sonar-Academy_CM-Blog
Articles
2-minNov 2021

Online Service and Community Management

Sonar_Emily_Linkedln-_1080x1080_v2
Team
2-minOct 2021

What Got Me Through Lockdown - Emily Johnson

SonarGroup_MBS_IG
Sonar Life
2-minOct 2021

The Mind, Body and Soul Allowance

Sonar_LinkedIn-SocialAssets_-updated
Sonar Life
2-minAug 2021

Sonar Book Club. Super Pumped - The Battle for Uber

acceleration-out-of-covid-1 (1)
Articles
2-minJan 2021

Digital Marketing: Accelerating out of COVID into 2021

Artboard-3
Team
2-minJan 2021

Coffee with Ben

0-1
Sonar Life
2-minNov 2020

Sonar Academy - Australian Retailers: Should you introduce TikTok

Team-Coffee_Linked_Hannah (1)
Team
2-minNov 2020

Coffee with Hannah

NO-BLACK-BOXES-TRANSPARENT-1-e1599719644390
Sonar Life
2-minSep 2020

No Black Boxes

Trove_social
News
2-minAug 2020

Sonar launches Trove Store Luxury Jewellery Box site

teresa-spert
Sonar Life
2-minJul 2020

Sonar Academy. Juggling NOW and NEXT

Sonar-Book-Club-the-box
Sonar Life
2-minJul 2020

Sonar Book Club. The Box

Tim-Dolan-Headshot_Standing2-scaled
Sonar Life
2-minJun 2020

Sonar Academy with Tim Dolan

tigerlily-image-1
News
2-minJun 2020

Winning! Sonar welcomes new client partners on board.

Tony-Sonar-Academy2
Sonar Life
2-minJun 2020

Sonar Academy - Data Strategy Post Pandemic

Scott-Book-Club3-scaled
Sonar Life
2-minMay 2020

Sonar Book Club: Factfulness and the concept of ‘lonely numbers’

Website_Mockups_Opal6_AL
News
2-minMay 2020

Sonar launches new Opal Group Packaging website

Telix
News
2-minJan 2020

Sonar launches new Telix Pharmaceuticals global website

cole-classic-ocean-swim
News
2-minDec 2019

Swimming Australia launches 2019/20 'Australia Swims' campaign with Sonar

Sonar_Personalisation
Articles
2-minJul 2019

Personalisation: The Good, The Bad, and The Ugly Truth

Smaart2-1
News
2-minJun 2019

Smaart Recruitment wins again at RCSA Industry Awards

PorterDavis_Website
News
2-minApr 2019

Sonar launches all-new Porter Davis integrated website

Supre_ImageBasedBullying
Articles
2-minMar 2019

Supre supporting the Alannah & Madeline Foundation

FacebookData
Articles
2-minJan 2019

Facebook Business Manager - A Necessary Evil For Data Control

Mercedes-ME
News
2-minDec 2018

All new Mercedes ME Melbourne website

QUT_online
News
2-minNov 2018

Sonar launches Queensland University Online

Brick-Lane-2
Articles
2-minOct 2018

Brick Lane Brewing Community

SOL
News
2-minSep 2018

Swinburne Online launches all new web platform with Sonar

Instagram-Shopping
Articles
2-minAug 2018

Instagram Shopping

RichParents_Blog1
Articles
2-minJun 2018

Helping First Home Buyers to enter the Victorian market

Insta
Articles
2-minJun 2018

What does Instagram TV mean for brands?

analysis-1841158_1280-1-702×336
Articles
2-minJun 2018

The importance of proper analytics reporting and insights

FacebookData
Articles
2-minApr 2018

Sonar's quick POV on Facebook's recent data breaches

Judo2
Articles
2-minMar 2018

Judo Capital is creating the future of open banking

OES_Website_Thumb-1
News
2-minFeb 2018

Sonar Launches New OES Website

EGC
Articles
2-minJan 2018

Harnessing the Workplace for EGC

Google-partner_event
Articles
2-minOct 2017

Google Partner Retail Event