SonarGroup

What's new.

Take a look at Sonar's points of view, things that inspire us, and general industry discussion.

Meet Jason

March 1, 2024

We are thrilled to have Jason Au join our digital media team.

Transition from Universal Analytics to GA4

February 12, 2024

Google Analytics as we know it (Universal Analytics), will cease to exist by the...

How to Expand into New Digital Media Channels

January 9, 2024

The digital media landscape is constantly changing.  Organisations need to be able to test...

Going Headless? Here are some pro’s and con’s.

October 24, 2023

Digital marketers have found some serious use cases of AI to save a considerable...

Meet Shital

October 23, 2023

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with Shital, our...

Know the difference between Angular and React?

October 21, 2023

Angular and React are both popular and powerful JavaScript frameworks used for building web...

Get To Know Angus

October 20, 2023

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with Angus to...

Leveraging Generative AI in your Digital Marketing

October 11, 2023

Digital marketers have found some serious use cases of AI to save a considerable...

Coffee With Scott

September 28, 2023

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with Scott to...

2023 Australian Marketers Benchmark Report

September 28, 2023

Everything marketers need to better understand the local marketing landscape. With an increasing demand...

Coffee With Daniel

September 15, 2023

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with Daniel, our...

Welcome The Mat Group

September 11, 2023

Sonar is looking forward to supporting The Mat Group group on SEO, digital marketing...

Coffee With Amar

October 11, 2022

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with Amar to...

2022 Australian Marketers Benchmark Report2

August 22, 2022

Everything marketers need to better understand the local marketing landscape. With an increasing demand...

Coffee with Thad

March 25, 2022

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with Thad to...

Get To Know Al

March 7, 2022

Known for his niche coffee order and (subjectively) great taste in music in the...

Developing a new website in 2022? Look out for these pitfalls.

March 1, 2022

Coffee with Fergus

February 17, 2022

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we're sitting down for a coffee...

Adworld – Takeaways and Tips to Help with Your Digital Marketing Strategy

February 15, 2022

In October, I spent 3 whole days at Adworld, one of the largest online...

Lunch with Leo

February 8, 2022

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we're sitting down for Lunch with...

Bubble Tea with Tiff

January 24, 2022

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we're sitting down with Tiff to...

Burger with Adi

December 9, 2021

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we change it up, and sit...

Pivoting in the New Normal – Marketers as Lead Collaborators in the Australian Corporation

December 7, 2021

Our director, Scott Heron, recently facilitated a session for a group of Senior Marketers...

Coffee with Amy

December 2, 2021

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with Amy to...

What Got Me Through Lockdown – Emily Johnson

November 29, 2021

Emily is our incredible Senior Digital Producer - An absolute gun at managing 100...

Online Service and Community Management

November 25, 2021

As we work with clients across a variety of industries - retail, financial services,...

The Mind, Body and Soul Allowance

October 5, 2021

The Mind, Body, and Soul allowance is a sum of money that Sonar provides...

Sonar Book Club: Super Pumped – The Battle for Uber

September 10, 2021

I thought this book was about ‘Bro Culture’ and how that undid Uber -...

Digital Marketing: Accelerating out of COVID into 2021

January 28, 2021

2020 was a hard year whether you saw your business decline, or wrestled with...

Coffee with Ben

January 6, 2021

Welcome to Sonar Groups ‘Team Coffee’ series. Today we sit down with Ben to...

Sonar Academy – Australian Retailers: Should you introduce TikTok

November 10, 2020

TikTok can be part of a multi-platform strategy to achieve full-mass reach, and fill...

Coffee with Hannah

November 6, 2020

Welcome to Sonar Groups ‘Team Coffee’ series, where we sit down with a team...

No Black Boxes

September 10, 2020

When we talk to our clients, interview a potential candidate or talk to someone...

Sonar launches Trove Store Luxury Jewellery Box site

August 28, 2020

Sonar has supported Trove with the development of their global eCommerce website, powered by...

Sonar Academy – Juggling NOW and NEXT

July 20, 2020

We know many marketers are increasingly struggling with how to focus on the relentless...

Sonar Book Club: The Box

July 7, 2020

In our contemporary connected world of digital transformation, I really enjoyed the how such...

Sonar Academy – with Tim Dolan

June 26, 2020

COVID has accelerated a heightened priority around digital channels and self-service. There is...

#Winning! Sonar welcomes new client partners on board.

June 15, 2020

It’s been a particularly busy time for the Sonar Team and our client partners...

Sonar Academy – Data Strategy Post Pandemic

June 2, 2020

It was great to talk to Tony Clement about Data Strategy in a Post-Pandemic...

Sonar Book Club: Factfulness and the concept of ‘lonely numbers’

May 5, 2020

A few months ago I read Factfulness by Hans Rosling. It is pretty rare...

Sonar launches new Opal Group Packaging website

May 1, 2020

Sonar launches the all new Opal Group ANZ corporate website.

Sonar launches new Telix Pharmaceuticals global website

January 5, 2020

Sonar launches new ASX-listed Telix Pharmaceuticals global website using integrated, fully responsive Wordpress platform....

Swimming Australia launches 2019/20 ‘Australia Swims’ campaign with Sonar

December 5, 2019

For the second year running, Swimming Australia and Sonar Group have launched the Australia...

Personalisation: The Good, The Bad, and The Ugly Truth

July 17, 2019

The idea of tailoring an entire brand to its audiences at an individual level....

Smaart Recruitment wins again at RCSA Industry Awards

June 25, 2019

Sonar's long-standing client, Smaart Recruitment once again took out another big award at the...

Sonar launches all-new Porter Davis integrated website

April 15, 2019

Supre supporting the Alannah & Madeline Foundation

March 26, 2019

Sonar was super proud to collaborate with Supre to develop the interactive platform to...

Facebook Business Manager – A Necessary Evil For Data Control

January 17, 2019

Of all the tools marketers have to be familiar with, Facebook Business Manager may...

All new Mercedes ME Melbourne website

December 6, 2018

Sonar were asked to redesign and redevelop the site as a stand alone experience...

Sonar launches Queensland University Online

November 1, 2018

Sonar was excited to design and develop the new QUT Online marketing education website...

Brick Lane Brewing Community

October 15, 2018

Sonar launches the new Brick Lane website and partners to deliver strategic performance marketing....

Swinburne Online launches all new web platform with Sonar

September 17, 2018

Sonar were asked to redesign and redevelop the site as a stand alone experience...

Instagram Shopping

August 1, 2018

As social media further integrates with ecommerce, the customer digital ecosystem becomes even more...

What does Instagram TV mean for brands?

July 16, 2018

As Facebook continues its quest to dominate our eyes, minds and scrolling thumbs, they’ve...

Helping First Home Buyers to enter the Victorian market

June 18, 2018

We worked with Porter Davis and their key agency partners to implement a campaign...

The importance of proper analytics reporting and insights

June 5, 2018

The importance of proper analytics reporting and insights is a subject that is relevant...

Sonar’s quick POV on Facebook’s recent data breaches

April 6, 2018

Following the revelations Cambridge Analytics gained illegal access to the data of 50 million...

Judo Capital is creating the future of open banking

March 28, 2018

Sonar partners with Judo Capital to help create the future of open banking.

Sonar Launches New OES Website

February 28, 2018

In mid-February, 2018 Sonar launched the all-new corporate website for Online Education Services. The...

Harnessing the Workplace for EGC

January 9, 2018

With people spending more and more time on the Internet and consuming content in...

Google Partner Retail Event

October 12, 2017

Sonar launched it's first official Google Partner Retail Event, focusing on helping clients set...

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