Australian Marketers Benchmarking Report 2023

Everything marketers need to better understand the local marketing landscape. With an increasing demand to focus exclusively on Australian digital capability we are conducting refreshing research to reveal some noteworthy insights on what to expect next.

Sonar Group
September 28, 2023

Link to the survey:


Survey Overview:

While there are many reports on CMO Investment and Marketing trends, they are either globally focused and/or heavily skewed to the US.

Digital Marketing in Australia can be quite different from elsewhere in the world. Consequently, there is a clear need for a report that focuses on the Australian Marketing professional to build a better understanding of the local Marketing landscape.

Areas of focus include:

  • Overall outlook for the next 12 months
  • Areas of investment
  • Key challenges and opportunities.

The Report provides an Australia-only lens, with additional insights by industry and company size.


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