Careers.

Duties

This role will manage the social media landscape (paid and organic) for a portfolio of key clients. This role will work closely with the Search and Analytics team to drive ROI using social channels through the use of strategic initiatives including but not limited to audience and optimisation tactics and ability to drive creative direction for performance. In this role you will be hands-on in the platforms and client-facing. It is a role that will allow you to leverage your experience, to up and cross skill from new performance disciplines, and to develop your career in digital marketing. 

The opportunity is that you are able to grow these existing clients and coupled with new business are able to grow a practice. The successful candidate will be strategic and analytical and be passionate about getting real results, within a team that truly work to provide value back their clients and end customers. They will be a valued member of the team in being client-facing and able to integrate with a variety of stakeholders.

KEY RESPONSIBILITIES:

• Develop paid and organic social campaign strategies that you see through to implementation, optimization, and reporting mapped to business objectives. Platforms include: Meta Ads, LinkedIn Ads, TikTok Ads• Ability to manage paid campaigns from $5k to $50k+ budgets per month.
• Learn and leverage other social platforms, including but not limited to, YouTube, Reddit, and Pinterest to drive growth and ROI based on client and target audience needs.
• Training clients on basics as well as more advanced clients and teams with PPC activities.
• Own Sonar Creative Guidelines document – ensuring this is kept up to date and remain relevant/easy to use for clients and stakeholders.
• Provide thought leadership on the direction of these platforms to ensure our clients are up-to-speed and able to leverage the platforms to help their businesses.
• Interface with account, clients and other stakeholders to request and share information.
• Lead measurement thinking, including return on investment.
• Insightful reporting commentary and owning dynamic reporting dashboard eg Looker Studio.

Experience

SKILLS AND EXPERIENCE:

• Min 4-years relevant experience preferred.
• Bachelor’s degree preferred.
• Excellent written and verbal communications skills to effectively consult with internal and external stakeholders.
• Excellent task, time, and people management skills. We require each team member to be able to work autonomously and have strong attention to detail.
• Strong organizational and presentation skills.
• Strong focus on customer satisfaction.
• 4+ years experience setting up, managing and reporting on campaigns across Meta Ads, LinkedIn Ads and other social platforms.
• Exposure and use of Google Analytics, Google Ads, Google Tag Manager.

LOCATION:

This role is a hybrid full time role to be based at the Sonar HQ in Melbourne, Australia 2-3 days a week, with the remaining days working from home.

Duties

This is a great role for someone who has some exposure to an aspect of digital performance and looking to learn more across a wider set, ultimately building themselves into a digital performance consultant – able to connect a client’s business objectives through to an appropriate strategy across platforms/digital marketing tools. You will work very closely with the existing Senior Performance Consultants, assisting with a wide variety of digital performance activities. This role is client facing. Our clients will value your opinion and ability to think strategically. From the start you will have the opportunity to communicate directly with our clients at a management level, answer their questions and impact the success of their business. Generally we are looking for our team members to have a great attitude, enjoy being a team player and have a desire to go that extra mile for our agency and our clients. You are accountable, responsible, organised, detailed and a clear communicator.

Example Activities

Client / Account / Project Management
Having frequent client interaction around project or campaign implementation progress, liaising around upcoming meetings and agendas, and updating shared tools like project plans, client WIPs and media plans.

Strategy
Provide support for the Lead Consultants in terms of translating broad media plans and business objectives into tactical, innovative paid social campaigns.

Campaign Execution/Implementation
Execute campaigns with the oversight of the Lead Consultants.

Reporting / Analytics
Learn how to create strong, clear reports that demonstrate business understanding by setting out actionable recommendations, so you feel comfortable playing a more lead role here in the future..

Experience

• 1-2 years experience working in, but not limited to, Facebook Ads, LinkedIn Ads, Google Ads, Google Analytics, Organic Social
• Excellent written and verbal communication
• Agency and/or consulting experience (preferred)
• Strong attention to detail – able to demonstrate thoroughness and care taken across all tasks
• Ability to manage multiple priorities/tasks at the same time
• A curious and analytical mind – not afraid of numbers and have evidence of providing analysis
• A passion for digital marketing

Generally we are looking for our team members to have a great attitude, enjoy being a team player and have a desire to go that extra mile for our consultancy and our clients.  You are accountable, responsible, organised, detailed and a clear communicator.

LOCATION

This is a full-time role located at our Melbourne office and is an exciting opportunity to join a growing consultancy with big ambitions that truly cares about its people and their personal development – as well as the success of our client partners.