Meet Jason

Today we sit down with Jason, our New Performance Consultant to get to know him better.

March 1, 2024

1. What is your role at Sonar?

I’m a performance marketing consultant at Sonar, and my primary role is to drive and nurture leads for Sonar clients. This includes execution of paid media strategy, the management and optimisation of campaigns, delivering reports to enable data-driven decisions and exploring ways to help our clients stay ahead of the curve.


2. What are your personal career goals?

I want to evolve into a strategic thinker, balancing a deep understanding of a client’s unique needs, challenges and goals, with digital marketing strategies to help drive long term success. Down the track, I’d love to utilise the knowledge and experience gained throughout my career to eventually start my own small business.


3. What is a perfect work day for you?

It starts before the laptop is even opened. Ensuring I make time to exercise and meditate allows me to be more focused and proactive. The perfect work day would include a balance of learning something new, collaborating with my awesome team, and completing the 3 key tasks I set myself to do that morning. A productive day is a good day! 


4. Where do you look for inspiration for your work?  (websites, podcasts, publications etc)

Podcasts and websites are places I look to most for inspiration. In my opinion, websites are best for staying at the forefront of industry/digital trends, whilst podcasts are a great way to develop a deep understanding of a particular topic.


5. What do you enjoy outside of work?

Fitness is a huge part of my life. Going to the gym, playing basketball, doing jiu-jitsu. Basically anything active, so I can eat whatever I want, and whenever I want (that’s my true fitness goal). I love going to live music events, which is something I’ve grown to love since moving to Melbourne. Now that I’ve settled into this city, I’m keen to go on more road trips with mates, and probably overseas later in the year.


6. What is your favourite thing about working for Sonar?

Helping clients unlock the power of digital marketing to achieve their goals is genuinely rewarding for me. Beyond the role itself, I love working in an environment that is super supportive and collaborative. The team is not only extremely talented, but super approachable with zero-egos, which is especially helpful when your goal is to learn and continue to develop professionally. In my case, it’s to be a better performance marketer and strategic thinker and the opportunities to learn from individuals that excel in these areas at Sonar are abundant.



7. What are your top three songs, books, podcasts, and movies?

Books: I lean towards non-fiction. My 3 favourite books are ‘The Subtle Art of Not Giving a F*CK,’ ‘The Resilience Project’ and Ikigai.’ 

Podcasts:  My top 3 most listened-to podcasts would be ‘On Purpose,’ ‘Modern Wisdom’ and the ‘Tim Ferris Show’. 

Songs: An impossible question to answer! But some classics are Frank Ocean’s Chanel,  The Weeknd’s Save Your Tears and Coldplay’s Yellow. 

Movies:  Terminator 2, The Matrix, Interstellar. Love a good sci-fi. 


8. What is your favourite food?

I could eat sushi (and pretty much any Japanese food) all day, everyday.


9. What is your usual coffee order?

Oat cap or mocha. Always down for a coffee-run.


10. What is your favourite quote?

“You miss 100% of the shots you don’t take. – Wayne Gretzky” – Michael Scott 



Sign up to our mailing list