About Us
Digital Marketing Specialists
Sonar Group is a leading Australian Digital Marketing Consultancy focused on helping our clients accelerate revenue growth.
We believe that great work relies on collaboration with our clients. When developing strategies we work alongside our clients to ensure the strategies roadmaps are aligned to business obejctives and mapped to measurable outcomes.
Sonar was created to work with our clients to use data and digital marketing to solve core business problems. Our mission is to do work that matters, and to be able to measure and be accountable for the results we deliver.
Our Values
No Black Boxes
Having a totally open partnership with our clients means that there should be nothing to hide. We leverage our experience to help our client's businesses to perform better.
Let’s Do This
Sonar is powered by a can-do attitude to every opportunity and challenge that we take on. We know that by collaborating and digging deep together, we can achieve your goals.
Play The Long Game
We know that building an open and collaborative relationship together can take time and we understand the mutual benefit that providing proactive value can provide.
Power in Numbers
By being data-driven we focus on what matters. We strive to help our clients to focus on delivering improved marketing performance and more valuable customer experiences.
Our Clients
Our Partners
Our Talented Team
Scott Heron
Managing Director
Scott is the co-founder and Managing Director of Sonar. He has extensive experience in the digital performance and web analytics space. Scott was the Managing Director of a number of digital and data agencies in Europe including ZAAZ, Wunderman and POSSIBLE. He has developed digital and data strategies for a variety of clients including RioTinto, GSK, Luxottica, Bupa, Ford, Nike, Nokia, and TM Lewin.
Alistair Ward
Client Services Director
Alistair is a co-Founder and Director of Sonar and has more than 22 years of digital marcomms and commercial experience. Alistair has managed the website requirements, design, development and ongoing maintenance for a variety of enterprise platforms including Simonds Homes, Swinburne Online, OES Education, Monash University, Telix Pharmaceuticals, Bupa, Jetstar, and Defence Force Recruiting.
Better Together
We extend our work together in the office, to getting together outside of the office. This helps us to capture the energy and collaboration that drive our success.
