About us.

Duties

THE ROLE

This role will manage the paid digital strategic and optimisation needs for a portfolio of key clients. This role will work closely with the Search and Analytics team to drive ROI using social channels through the use of strategic initiatives, re-marketing, and custom audience driven campaigns. In this role you will be hands on and client-facing. It is a role that will allow you to leverage your experience, to up and cross skill from new performance disciplines, and to develop your career in digital marketing.,

The opportunity is that you are able to grow these existing clients and coupled with new business are able to grow a practice. The successful candidate will be strategic and analytical and be passionate about getting real results, within a team that truly work to provide value back their clients and end customers. They will be a valued member of the team in being client-facing and able to integrate with a variety of stakeholders.

RESPONSIBILITIES:

• Develop paid and organic search campaign strategies that you see through to implementation, optimization, and reporting mapped to business objectives
• Facebook and Instagram (ads manager) campaign management including audience targeting and ongoing management and optimisation
• Leverage other social platforms including YouTube, LinkedIn, and Pinterest to drive growth and ROI based on client and target audience needs
• Re-targeting and custom audience development
• Training clients on basics of Facebook and Instagram as well as more advanced clients and teams
• Provide thought leadership on the direction of these platforms to ensure our clients are up-to-speed and able to leverage the platforms to help their businesses
• Develop project estimates
• Interface with Account, Client and other Stakeholders to request and share information
• Lead measurement thinking, including return on investment
• Reporting, presentations, and strategic ideation

Experience

• 4+ years relevant experience
• Excellent written and verbal communications skills
• Strong organizational and presentation skills
• Strong focus on customer satisfaction
• Knowledge of planning and executing qualitative marketing research methodologies and facilitation techniques
• Extensive experience with Facebook and Instagram custom audiences and Ads Manager as well as strategic re-targeting practices
• Ideally exposure with listening tools including Lexer, Synthesio, Nuvi
• Exposure, use, and understanding of Google Analytics

LOCATION

This role is a full time role to be based at the Sonar HQ in Melbourne, Australia.

Duties

You are accountable, responsible, organised, detailed and a clear communicator. You are also a strategic and creative thinker, you love data, and relish solving clients’ problems. The successful candidate will not only be a ‘numbers detective’ and understand the nuances of different tools in generating meaningful reporting, but also be a valued member of the team in being client-facing and able to integrate with a variety of stakeholders.

• Perform analysis on quantitative data, supports and organizes qualitative research
• Develops documentation relating to tagging specifications and implements tags where necessary
• Prepare reports and summaries based on analysis
• Deliver presentations of research findings to clients
• Prepare estimates to support specific research projects
• Support continued development of new research products and processes
• Interface with Account, Client and other Stakeholders to request and share information
• Manage digital performance campaigns including Paid Search including keyword strategy, account set-up and ongoing optimisation
• Manage of Facebook including audience targeting and ongoing management and optimisation
• Lead measurement thinking, including return on investment

Experience

• 2+ years relevant experience
• Bachelor’s degree required
• Excellent written and verbal communications skills
• Strong organizational and presentation skills
• Strong focus on customer satisfaction
• Knowledge of planning and executing qualitative marketing research methodologies and facilitation techniques
• Ideally 2-3 years experience with Omniture, Site Core, Web Trends, Coremetrics or Google Analytics

Generally we are wanting our team members to have  great attitude, enjoy being a team player and have a desire to go that extra mile for our agency and our clients.