Coffee with Scott

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with our Managing director, Scott to have a coffee and get to know him better.

Scott Heron
September 28, 2023

1. What is your role at Sonar?

Managing Director and waterer of plants


2. What are your personal career goals?

Own my own agency/consultancy.  Sweet – TICK!


3. What is a perfect work day for you?

A bunch of good collaborative sessions around client strategy, seeing some killer results, and some nice light-hearted banter in the office. 


4. Where do you look for inspiration for your work?  (websites, podcasts, publications etc)

Just for thought provoking ideas, my go-to these days is Prof G (Scott Galloway). To stay up on current events I will hit the AFR or The Economist.


5. What do you enjoy outside of work?

I love spending time with my family outside.  We recently did some hiking at Dinner Plain/Hotham and boogie boarding at Phillip Island.


6. What are your top three songs, books, podcasts, and movies?

Song:  With or without you

Book: Sapiens

Podcast:  ProfG

Movie…. Whoah dunno.  Love movies and can’t call out just one.


7. What is your favourite food?

Spaghetti – since I was 6 years old.


8. What is your usual coffee order?

Long Mac.


9. What is your favourite quote?

“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!” ― Hunter S. Thompson



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