Bubble Tea with Tiff

1. What is your role at Sonar?

Lead Consultant in the Performance team.

2. What are your personal career goals?

I’m not one to think more years ahead; what I consider a win for my career has always remained the same – to really believe in the client/message & be a trusted partner in getting sh#t done. I suppose my personal career goal is to be a kick-ass marketer who never loses sight of the bigger picture.

3. What is a perfect work day for you?

A strong coffee to force myself awake, smash out the morning meetings, and the entire afternoon working on a project that would push me from my comfort zone (with bubble tea breaks) 🛀 ☕️

4. Where do you look for inspiration for your work?  (websites, podcasts, publications etc)

Beyond the usual marketing publications etc, a few lightbulb moments have come from just being immersed in general news to keep my world grounded to customer experience first and foremost 💡 Is it weird to say some ideas have also come from shower thoughts?

5. What do you enjoy outside of work?

If I have to leave the house, it will be for dining experiences, tennis, badminton or cinema visits.

6. What is your favourite thing about working for Sonar?

The people you work with can really make or break how you feel about your job. The Sonar crew (and clients!) can take a joke & dish it out.

7. What are your top three songs, books, podcasts, and movies?

Not a fan of books – parked that after all the reading requirements from uni. Crime Junkie is my go to podcast. We might be here a while with movies so I’ll leave that one alone.

8. What is your favourite food?

Japanese cuisine. Though I do get nostalgic with Indonesian food.

9. What is your favourite quote?

Everything happens for a reason.