Coffee with Amy

Welcome to Sonar Group’s ‘Team Coffee’ series. Today we sit down with Amy to have a coffee and get to know her better.

Amy Bryson
December 2, 2021

1. What is your role at Sonar?

I’m a consultant at Sonar and I specialise in Paid Media. I’m lucky enough to work across all Google properties (Search, Display and YouTube) as well as Paid Social (Facebook, Instagram, Twitter and LinkedIn).

2. What are your personal career goals?

To be my own boss. I love working in Paid Media, while this position is very analytical, it also allows me to be creative, and a strategic problem solver but looking into the future, I’d like to work for myself.

3. What is a perfect work day for you?

A no workday is my perfect day. Just joking 😊

My perfect workday starts with a morning coffee, preferably a take away coffee from a café nearby our offices on Queen Street. Once I’m caffeinated, I plan my day. I thrive in a structured work environment, so I like my daily calendar to be organised with the day’s tasks per client. This allows me to ‘tick off’ completed tasks, making my day feel accomplished and purposeful. I like to ask questions and bounce ideas off the other team members which helps me learn and grow as a campaign manager.

4. Where do you look for inspiration for your work? (websites, podcasts, publications etc)

Chatting to my fellow work colleagues allows me to gain a better understanding into their triumphs and failures which helps steer my decision making as a paid campaign manager.

Otherwise, I read through Google Support, AdWeek and I get lots of creative inspiration from competitors’ brands on Instagram.

5. What do you enjoy outside of work?

I love spending time with my family and exploring Melbourne. My family and I are new to Melbourne so on the weekends we love to visit new places, in and around the city. I’m a plant lover and love gardening so I enjoy shopping for new pots and plants and growing my collection.

I also love to run and start every day with a 5km run – this is just ME uninterrupted time before the rest of my family wakes up.

6. What is your favourite thing about working for Sonar?

I love the autonomy to work on my client tasks. I enjoy the balance of working from home some days and working in the office on other days. This allows me to work independently when at home and collaborate with team members on in-office days. Also love where the offices are situated on Queen Street – during my lunch hour I enjoy working around the city. I am also a big fan of transparency (budgets, reports, results, schedules) both internally and with our clients.

7. What are your top three songs, books, podcasts and movies?

Songs: Blackbird by the Beatles, Heart’s on Fire by Passenger and anything by Justin Bieber.

Books: My Sisters Keeper (Jodie Picolt), anything written by John Grisham

Podcasts: Serial

Movies: Love Actually, The Lord of the Rings, Speed and The Emperor’s New Groove (animation)

8. What is your favourite food?

Aaah such a hard question. Do chocolate chip biscuits count? I have a massive sweet tooth and love anything chocolatey but if I had to choose a food, I’d say chicken schnitzel, well actually my homemade chicken schnitzel – that’s my best!

9. What is your favourite quote?

‘Invest in people who invest in you’ – Unknown

‘Your greatness is not what you have, it’s what you give’ – Lewis Howes

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