The initial objective with Tesselaar was to use digital performance channels to increase ticket sales and visitation to it’s key public events including the Tulip Festival and Kabloom! Festival of Flowers. However, this extended through to their extensive Catalogue and Online horticultural business more holistically.
Sonar has worked with Tesselaar to create an integrated performance programme including initiatives to grow catalogue sign ups, online retail, and overall event attendance and ticket sales revenue. The strategy was founded by a detailed data review of the customer databases for each part of the business identifying areas of overlap and opportunities to generate incremental growth and enhanced brand engagement.
The ROAS ROI has been incredible, sitting at (many!) double-digits month on month. Tesselaar are attracting a whole new audience, and building new revenue streams through the activation of an integrated retail, ecommerce, and traditional mail-order business strategy.