Industry Updates

Australian Marketers Benchmarking Report 2022 | SONAR | SESIMI 

With an increasing demand to focus exclusively on Australian digital capability, we’ve partnered with our client, Sesimi to conduct a refreshing research to reveal some noteworthy insights on what to expect next. This report reflects a spectrum of experience levels and industries on how budgets will be spent over the next 12 months, and the challenges marketers expect to be facing in the short to medium term.

We delved into everything marketers need to better understand the local marketing landscape and (spoiler alert) 85% of the Australian Marketers are optimistic about the future! In line with the trends, we saw in our survey responses:

New customers, Retaining Customers and driving Revenue Growth were ranked as a ‘High Priority’ or a ‘Critical priority’ by over 70% of respondents.

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Download now. Stay ahead of the latest Australia-only lens on the digital marketing landscape.

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