Meet Raymond Mulyawan
Today we sit down with Raymond, new addition to our SEO & Website Optimisation team, to get to know him better.
1. What is your role at Sonar?
I am mainly involved in the SEO & Website Optimisation workstream while also providing support to paid media teams whenever needed.
2. What are your personal career goals?
My personal career goal is to become a whole rounder and expert in performance marketing. Working in an agency like Sonar is a great way for me to deepen my skill sets and work with multiple clients across diverse industries.
3. What is a perfect work day for you?
A perfect work day will be nailing a client project and producing impactful business results. This is rewarding for me as I feel that my efforts are fruitful and are genuinely appreciated by the client and Sonar.
4. Where do you look for inspiration for your work? (websites, podcasts, publications etc)
I regularly attend a monthly SEO networking event called SEO Collective, where I meet like-minded professionals and share the latest SEO insights. In my free time, I read through the latest blogs and articles from search engine land, Semrush and Ahrefs blogs. I also follow SEO newsletters from well-known figures, such as Steve Toth.
5. What do you enjoy outside of work?
I enjoy going for nature and outdoor walks to the park, lakes and new places I haven’t explored. I also love grilling steaks and enjoying them with friends.
6. What is your favourite thing about working for Sonar?
Meeting like-minded marketing specialist where you can learn and share knowledge with them
7. What are your top three songs, books, podcasts, and movies?
- Top three movies: Mission Impossible Dead Reckoning, Avengers End Game, KIngsman.
- Top three books: Never Split the Difference (Chris Voss), Atomic Habits, How to win friends and influence people
- Top three songs: Ed Sheeran Tides, Castle on the hill, Memories
8. What is your favourite food?
I don’t really have one particular favourite food. I love pizzas, steaks, pastas and japanese food in general.
9. What is your usual coffee order?
I would usually order a cold brew or an iced latte. On a cold day, I would order a warm latte.
10. What is your favourite quote?
My favourite quote is from Albert Einstein: “I have not failed 1000 times. I have successfully discovered 1000 ways that won't work”. This just reminds and motivates me that failures are just a step closer towards success.
11. What Sonar Values & Behaviours do you resonate with the most and how do you demonstrate that typically with your team and clients?
The values that resonate with me most are “Power in numbers” and “play the long game”.
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“Power in Numbers” shows how we can best use our efforts to drive business results through digital marketing. This the main way how our clients appreciate our work as they know that our work is effective and truly helps them achieve their business outcome
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“Play the long game” for me means building a solid client relationship, building that trust and actively thinking on how we can best help them- such as lessening their workload, communicate our strategy to their stakeholders and of course driving results
