Meet Ankur
Today we sit down with Ankur, our new Senior Performance Marketing Consultant to get to know him better.
1. What is your role at Sonar?
As a Performance Marketing Consultant at Sonar, I focus on driving and nurturing leads for our clients. My role includes executing and optimizing paid media strategies, managing campaigns for peak performance, and delivering insightful reports to support data-driven decisions. I’m always looking for innovative ways to help our clients stay ahead of the curve.
2. What are your personal career goals?
My goal is to become a strategic thinker, seamlessly integrating a deep understanding of clients’ unique needs, challenges, and objectives with effective digital marketing strategies to foster long-term success. Eventually, I aspire to apply the expertise and experience I’ve gained throughout my career to establish my own small business.
3. What is a perfect work day for you?
A perfect workday is productive, focused, and balanced. It starts with deep work on key tasks, followed by purposeful collaboration. A mid-day break provides a recharge, leading to an afternoon of creativity and problem-solving. The day ends with a sense of accomplishment and clear priorities for tomorrow.
4. Where do you look for inspiration for your work? (websites, podcasts, publications etc)
I regularly turn to websites like searchengineland & seroundtable for valuable insights that help me navigate my day-to-day work. They provide in-depth resources, industry trends, and best practices that enhance my understanding and decision-making. Additionally, I follow “Aaron Young” on YouTube, where I gain practical strategies, expert perspectives, and real-world examples that further refine my approach and keep me updated on the latest developments in the field
5. What do you enjoy outside of work?
Outside of work, I enjoy playing cricket, which keeps me active and competitive. I also love spending quality time at home with my partner and our dog, whether it’s relaxing, going for walks, or just unwinding together. It’s the perfect balance of energy and downtime.
6. What is your favourite thing about working for Sonar?
Helping clients leverage digital marketing to achieve their goals is incredibly fulfilling. Beyond the work itself, I truly appreciate being part of a supportive, collaborative team. At Sonar, I’m surrounded by exceptionally talented yet humble professionals, creating an environment that encourages growth and learning. It’s the perfect place to refine my skills as a performance marketer and strategic thinker, with endless opportunities to learn from the best.
7. What are your top three songs, books, podcasts, and movies?
- Songs – Difficult to pick 3, I would say “Viva la Vida – Cold Play”, “Black – Pearl Jam” & “Smells Like Teen Spirit – Nirvana”
- Books – "The Lord of the Rings", "Harry Potter series" & “To kill a mockingbird”
- Poscasts – Don’t listen to podcasts much
- Movies – I enjoy thrillers – Top 3 will perhaps be : "Se7en", "The Silence of the Lambs" & “The Departed”
8. What is your favourite food?
Chicken Biryani (Indian at heart)
9. What is your usual coffee order?
I used to be all about cappuccinos, but lately, I’ve been leaning more towards lattes.
10. What is your favourite quote?
"Success is not final, failure is not fatal: it is the courage to continue that counts." – Winston Churchill
11. What Sonar Values & Behaviours do you resonate with the most and how do you demonstrate that typically with your team and clients?
I resonate with "No Black Boxes" the most because transparency builds trust and drives better results. As a new joiner, I’m still learning the ways, but I strive to ensure clients not only see performance data but also understand the strategy behind it, enabling informed decisions for long-term success. With my team, I actively seek knowledge, ask questions, and share insights as I grow. Whether through clear reporting, open discussions, or collaborative problem-solving, I aim to contribute to an environment where both clients and colleagues feel empowered and supported.
