Sonar is really happy to welcome a number of new people and clients.
New People
We have welcomed two new members to the team.
Dylan Smith joined us as Head of Web Development and Ankur joined us as a Google Ads Consultant.
Dylan Smith
Dylan has extensive experience as a tech lead with 3 years of agency plus 4 years of in-house software experience. He was most recently the Tech Lead for MRI leading a team of 8 developers in taking several products to market and the company through an acquisition. We loved the feedback we received about Dylan from his reference checks. All really highlighted his passion to manage and look out for his team as well as being a very thoughtful developer.
Dylan frequently comes to the office with squash racquet in hand - ready to play his partner after work.
Ankur Vidyarthi
Ankur has over 6 years experience in Google Ads. We were impressed in the case portion of our interview process that he held himself very well in our Q&A. Client feedback since he has joined have been excellent, highlighting not only his Google Ads skills but his communication skills as well. One Marketing Director commenting how they loved how Ankur can communicate the overall business benefit to them, while also going deep into technical discussion with specialists as required.
Since joining Ankur has been asking his new Sonar colleagues about the ins and outs of home ownership - he has just bought a new house!
It has been great to have both on the team with really great feedback from the team and clients.
New Clients
We have won a number of clients in 2025. Kool Kids, Toys R Us, and Sircel joined us for paid media.
Okuma and Income Asset Management joined us for new website builds.
We have been especially proud of some of the results we have been able to gain for clients - new and existing.
Our Tesselaar client, who has been a client for 7 years, reported a 13% increase in revenue year on year for their latest festival!
Our Toys R Us client, who joined us recently, recorded ROAS of 21x for April!
A huge and warm welcome to both our new people and our new clients :)
