Overview
Our website optimisation services are designed to enhance every aspect of your online presence, ensuring your site performs at its best.
We combine website analytics, AEO, SEO, and Conversion Rate Optimisation (CRO) to deliver measurable improvements in traffic, user experience, and conversions. By analysing your site’s data, we identify key opportunities to boost organic search rankings and refine content for better engagement. With a focus on optimising user journeys and streamlining the conversion process, we help turn visitors into loyal customers, ultimately driving better results for your business.
Case Studies
Optimisation Team
Angus Gawn
Head of Website Optimisation
Angus is a highly experienced senior performance marketer with a deep and broad level of experience across Paid Search, Analytics and Wesbite Optimisation channels. Angus has worked across a wide range of client industries including retail, financial services, education, and health care. He has a strong blend of analytical and creative qualities that is well suited to the modern marketing landscape.
Raymond Mulyawan
Consultant
Raymond is an experienced SEO and website optimization specialist with strong expertise in technical, on-page, off-page, and local SEO strategies. He has successfully worked across a diverse range of clients across industries such as e-commerce, education, financial services, healthcare, and technology. Known for his strong analytical skills and proficiency in website optimization, Raymond delivers measurable results for startups and established businesses alike.
Growth Accelerator Audit
The Growth Accelerator audits key digital marketing channels to uncover revenue opportunities, quantifies the financial upside, and delivers a clear, actionable roadmap to achieve success. It solves inefficiencies, misalignment, and underperformance, ensuring every channel works together for maximum ROI. Benefits include: higher revenue opportunity, better channel synergy, and a prioritised execution plan for growth.
Technical AEO & SEO Audit
Reveal how your website is really performing with Sonar’s AEO & SEO Technical Audit. We analyse the key factors that shape your organic visibility, including site structure, speed, crawling and indexing, content performance, and AEO readiness. Our audit pinpoints the issues holding you back and highlights the best opportunities to improve rankings, visibility, and user experience. With clear recommendations and prioritised actions, you’ll know exactly what to fix and how to unlock sustainable organic growth.
Thought Leadership
SEO & Website Optimisation Platforms
Search Engine Optimisation (SEO)
Technical SEO
- Conduct audits to identify visibility and performance issues
- Improve speed, mobile responsiveness, and site architecture
- Optimise site structure, URLs, and internal linking
- Implement structured data (Schema) for better search engine understanding
On-Page SEO
- Optimise meta tags, headers, and content for keywords and user intent
- Enhance layout, design, and content relevance for better UX
- Optimise for featured snippets and rich results
- Create engaging, keyword-rich content aligned with SEO goals
Off-Page SEO
- Build quality backlinks through guest posts and partnerships
- Improve domain authority with credible inbound links
- Boost brand visibility through social media and PR
- Strengthen site authority with local citations and listings
Local SEO
- Optimise Google My Business and local listings for better visibility
- Ensure consistent NAP across directories and citations
- Target local keywords and create region-specific content
- Manage reviews to enhance local rankings and reputation
SEO Analytics & Reporting
- Track key SEO metrics like traffic, rankings, and conversions
- Provide regular reports to assess and improve SEO performance
- Conduct competitive analysis to adjust strategies
- Use insights to optimise campaigns and drive growth
Content Strategy & Optimisation
- Develop a content strategy targeting the right keywords
- Optimise content with keywords, readability, and depth
- Conduct content audits to fill gaps and create new content
- Create engaging content that drives traffic and shares
Answer Engine Optimisation (AEO)
AEO Content Structure & Strategy
- Structuring content for AI-driven answer extraction
- Creating concise, authoritative answer blocks
- Mapping customer questions and intents to content
- Building content plans for conversational search
Technical AEO Optimisation
- Applying schema markup and structured data
- Optimising page speed, clarity, and crawlability
- Strengthening headings, FAQs, and semantic structure
- Ensuring pages meet answer engine quality signals
AEO Performance & Continuous Improvement
- Analysing queries, intents, and answer visibility
- Tracking snippets, AI summaries, and rankings
- Testing and refining answer formats and placement
- Delivering clear actions to improve and maintain AEO performance
Conversion Rate Optimisation (CRO)
User Behavior Analysis
- Track user interactions and behavior
- Identify friction points in user journey
- Analyse heatmaps and click patterns
- Use A/B testing to optimise
Landing Page Optimization
- Improve design for clarity
- Simplify forms for quicker completion
- Optimise CTAs for higher clicks
- Test variations for better performance
Funnel Optimization
- Streamline user pathways to goal
- Minimize drop-offs at key steps
- Improve navigation and flow
- Simplify checkout and registration
A/B Testing
- Test different page variations
- Measure impact on conversion rates
- Validate design and copy changes
- Optimize based on data insights
Performance Tracking & Reporting
- Track key conversion metrics
- Measure ROI and campaign success
- Use data to drive decisions
- Provide actionable optimisation insights
Analytics, Reporting & Data Services
Analytics & Tracking
- Implementing reliable tracking across web, apps, and platforms
- Setting up GA4, tagging frameworks, and event structures
- Ensuring clean, accurate, privacy-compliant data collection
- Creating a single source of truth for marketing and performance data
Dashboards, Reporting & Performance Insights
- Building real-time dashboards tailored to your KPIs
- Consolidating data from multiple channels and tools
- Turning complex data into clear, actionable insights
- Providing ongoing reporting that supports decisions, not guesswork
Measurement, Attribution & Optimisation
- Establishing measurement frameworks aligned to business objectives
- Running attribution analysis to understand what actually drives results
- Identifying performance gaps and optimisation opportunities
- Using data to refine campaigns, customer journeys, and conversion paths