Overview
Transform your operations with web application development built to strengthen your entire marketing ecosystem. We specialise in creating sophisticated, custom applications that integrate seamlessly with your marketing stack, CRM platforms, and modern AI tools. Our in-house Sonar development team designs and builds solutions that automate workflows, enhance customer engagement, and drive operational efficiency, all grounded in practical, commercial outcomes.
We leverage and thread modern Ai capabilities throughout our development process, from intelligent data processing and personalised user experiences to automation layers that streamline internal operations. The result is smarter, faster, more adaptive applications that evolve as your business grows.
From complex MarTech integrations with platforms like Salesforce and HubSpot to scalable web and content applications that power your digital presence, we deliver end-to-end development expertise supported by reliable, SLA-driven service.
We don’t just build web applications, we create long-term technical partnerships. Our team ensures your digital infrastructure continues to evolve with your business, integrates emerging technologies where they add real value, and stays ahead of market demands.
Case Studies
Our Technology Team
Dylan Smith
Head of Web Development
Dylan is an accomplished technical leader with a proven track record of guiding engineering teams through growth, change, and delivery of high-impact software products. With extensive experience leading cross-functional teams at various companies, Dylan excels at creating collaborative environments where engineers thrive and deliver their best work. Known for his clear communication, strategic thinking, and ability to mentor and inspire, he consistently drives improvements in team performance, process, and culture. He brings a thoughtful, people-first approach to leadership, grounded in strong technical capabilities and a deep understanding of modern software development practices.
Milton Pena
Senior Technical Consultant
Milton has over 15 years of experience working as a full stack technical developer building responsive web applications and websites. Milton is the lead technical consultant across Sonar’s key clients and will support the creatives, designers, and analysts with any technical implementation, development and tagging required at the site-side /campaign platform level.
MVP Website Application
Accelerate your go-to-market strategy and support future scale through our MVP Website Application which delivers a professional, conversion-focused website that captures your core value proposition while being engineered for rapid deployment and future growth.
Thought Leadership
Website & Ecommerce Development
Custom Website Development
- Building scalable, custom-coded websites using modern frameworks and best practices
- Developing bespoke functionality and features tailored to specific business requirements
- Implementing secure user authentication and data management systems
Content Management Systems (CMS)
- Creating customised themes and plugins for easy content management & administration
- Building flexible page builders and modular content blocks for marketing teams
- Developing multi-user workflows and permission systems for content governance
- Wordpress, Drupal, Craft, Statamic, Contenful, Shopify, and more!
Ecommerce Development
- Building secure payment gateways and checkout processes
- Developing inventory management systems and product catalogs
- Creating customer account portals and order management interfaces
- Shopify, Woocommerce, Magento, and more!
Ai Implementation
- Integrating AI models and automation into existing marketing and operational systems
- Building custom AI workflows that streamline tasks, decision-making, and data processing
- Developing intelligent tools for personalisation, recommendations, and customer experience
- Embedding AI into web applications, CRMs, and MarTech platforms for smarter performance
- Leveraging LLMs, machine learning, and automation tools to create real commercial impact
Third-Party Systems Integration
- Web-to-lead form integration with CRM platforms (Salesforce, HubSpot) with custom workflows
- Building advanced search experiences with Algolia including faceted search and personalised results
- Developing custom middleware solutions for system compatibility & performance (Apparel 21)
- Creating unified authentication systems across multiple platforms (SSO, OAuth)Th
HTML & eDM Development
- Creating responsive HTML email templates that render correctly across all major email clients
- Building custom email automation workflows and trigger-based communications
- Implementing A/B testing frameworks for optimising email performance
- Creating reusable modular email components and template systemsoug
Support & Maintenance Services
Rolling SLA Maintenance
- Providing regular CMS and plugin updates with compatibility testing
- Managing server patches and security updates
- Conducting monthly performance reports and optimization recommendations
Cloud Hosting Solutions
- Deploying and managing websites on AWS, including EC2, S3, and CloudFront configurations
- Setting up scalable hosting environments on platforms like Digital Pacific and Google Cloud
- Implementing load balancing and auto-scaling solutions for high-traffic websites
Security & Monitoring
- Providing website monitoring with automated alerts and incident response
- Implementing SSL certificates and security protocols for data protection
- Conducting security audits and vulnerability assessments
Our Technology Partners
