Paid Media & Organic Social
Overview
Make your media budget work harder with data-driven paid media strategies that maps to delivering real business impact. At Sonar, our expert consultants craft high-performing campaigns across search, social, and programmatic, and more, ensuring media spend is aligned with your goals—not just clicks.
We take a consultative approach, working closely with you to define a clear strategic direction—your North Star—then optimising budgets, refining audience targeting, and leveraging analytics for measurable success. Whether you need to refine existing efforts, launch a new initiative, or scale with expert support, we provide hands-on execution and ongoing strategic guidance to drive meaningful results.
At Sonar, we take a strategic approach to social media—ensuring it serves a clear business purpose, aligns with overarching goals, and delivers measurable impact.
Paid Media
Google Ads
- Reach a highly targeted audience through search, display, and video campaigns
- Drive immediate, measurable traffic to your website with tailored ad formats
- Utilise robust analytics to continuously optimise campaigns for better performance
- Increase conversions with advanced targeting, including keyword, location, and device preferences
Meta (Facebook & Instagram) Ads
- Engage with users on Facebook and Instagram using image, video, and carousel ads
- Leverage powerful audience targeting, from demographics to behaviors and interests
- Utilise advanced ad formats like Stories, Reels, and Messenger to enhance visibility
- Track performance in real-time with detailed reporting to optimise ROI
Bing Ads
- Tap into an alternative search engine audience with lower competition and cost-per-click
- Reach potential customers on desktop and mobile with text, shopping, and dynamic search ads
- Utilise in-depth targeting options to reach users by location, time of day, and device
- Benefit from a strong relationship with Microsoft, including integration with LinkedIn profiles for deeper targeting
Programmatic Ads
- Automate ad buying through real-time bidding to reach the right audience at the right time
- Access a vast inventory of display, video, and mobile ads across multiple platforms
- Optimise campaigns with machine learning to improve targeting, frequency, and cost efficiency
- Enhance brand visibility and performance with data-driven insights and cross-channel strategies
Native Ads
- Blend seamlessly with editorial content on websites, providing a non-intrusive ad experience
- Increase user engagement by offering relevant content within context, such as recommended articles or videos
- Drive brand awareness with an ad format that matches the look and feel of the platform
- Measure success through click-through rates, conversions, and audience retention metrics
LinkedIn Ads
- Target decision-makers and professionals in B2B sectors using LinkedIn’s rich audience data
- Leverage formats like Sponsored Content, InMail, and Text Ads for higher engagement
- Reach users based on job title, industry, company size, and more
- Track performance through detailed analytics to measure leads, clicks, and overall ROI
Influencer Marketing
- Partner with influencers to amplify your brand message to engaged, authentic audiences
- Increase brand awareness and trust through content created by influencers that resonate with followers
- Benefit from organic reach and social proof to drive higher conversion rates
- Measure campaign success through engagement rates, reach, and conversions from influencer-driven traffic
Organic Social
Channel & Content Strategy
A strong social media presence requires more than just posting content—it needs a well-defined strategy. We help brands:
- Clarify the role of social media within their broader marketing ecosystem
- Develop a content strategy and implementation framework that keeps execution aligned with business objectives
- Build dynamic reporting dashboards to track content performance and continuously refine strategies based on real-time insights
- Grow brand awareness and loyalty by sharing relevant, valuable content across platforms
Content Creation & Management
Effective content management should be seamless, not overwhelming. We help streamline the process by:
- Developing content templates and workflows to improve efficiency
- Equipping in-house teams with the tools to execute effectively—or managing it end-to-end for you
Community Management
Building an engaged online community goes beyond moderation—it’s about fostering meaningful interactions. Sonar supports brands by:
- Establishing engagement and moderation frameworks to encourage valuable conversations
- Implementing workflows to streamline responses and maintain consistency
- Leveraging community insights to inform broader marketing efforts
- Foster community interaction through comments, shares, and direct messaging
Training & Governance
For brands looking to upskill their teams or establish clear social media governance, Sonar offers:
- Custom training programs to build internal capability
- Governance frameworks for multi-location businesses, franchises, and house-of-brands models to maintain consistency at scale
Whether you need strategic guidance, executional support, or a long-term partner to manage your social media presence, Sonar can help
Paid Media & Social Marketing Platforms
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