Paid Media

We take a holistic approach to Paid Media, balancing short-term ROI with long-term brand growth. With expertise across Google, Meta, LinkedIn, TikTok, YouTube, and Programmatic, our campaigns are built on deep data, strategic insights, and agile experimentation.

Overview

At Sonar Group we build high-performing campaigns by aligning media spend with your goals. We define your strategic ‘North Star,’ understand your customers and key drivers, and translate that into a clear, accountable media plan that evolves with performance, market shifts, and user behaviour.

Our paid media team stands out through:

A consultative, collaborative working style rather than a traditional client/agency model
Tight integration with website, martech, and creative teams
A strong teaching culture, with Sonar Academy training clients on platforms and skills
Data partnerships that enable high-quality, hard-to-replicate targeting

The Sonar Way is the belief that stand-out results come from strategic thinking and true collaboration with clients.

Tiff Husin

Head of Paid Media

Case Studies

AIOptimisationPaid Media

Paid Media Team

Paid Media

Tiffany Husin

Head of Paid Media

Tiffany is the Head of Paid media an a talented marketing professional with over 10 years of experience in the industry. She has a proven track record of developing successful marketing campaigns and strategies for a wide range of companies and brands driven by revenue, leads and brand results. In her current role as Head of Paid Media, Tiff is responsible for driving and overseeing all aspects of her clients’ marketing efforts. She works closely with the client’s sales team to develop and execute campaigns that help to drive revenue growth, and she is a believer in a coherent digital ecosystem to make digital performance work best for the brand.

Ankur Vidyarthi

Senior Consultant

Ankur is a seasoned marketing professional with over five years of expertise in Google Ads, driving success across a wide range of industries. With a strong focus on performance marketing, he specializes in campaign optimization, data-driven strategies, and delivering measurable results. His diverse industry experience enables him to tailor strategies to unique business needs, ensuring maximum impact. With an analytical mindset and a commitment to continuous learning, he helps businesses elevate their online presence and achieve long-term growth in an ever-evolving digital landscape.

Amy Bryson

Senior Consultant

Amy has over 8 years experience as a Paid Media Campaign Manager. She manages accounts on multiple channels such as Google, YouTube, Facebook, Twitter, TikTok and Instagram and has worked across a wide range of industries and global businesses including automotive, financial services, health care and travel and tourism.

Jason Au

Consultant

With over 5 years of expertise as a Paid Social Campaign Specialist, Jason has honed his skills across both agency and in-house environments. Experienced in managing campaigns across a variety of platforms (Meta, TikTok, LinkedIn, Pinterest, X, Snapchat), Jason has successfully driven performance for businesses in a wide range of industries, including financial services, health care and fitness. Jason’s expertise lies in delivering impactful campaigns that drive measurable results.

Sophie Lyall

Social Media Marketing Consultant

Sophie has over twenty-five years of experience in all aspects of social media. With experience in sectors including e-commerce retail, healthcare (aged care and disability services), hospitality, automotive, charity and education just to name a few, Sophie believes strongly in the necessity for highly creative brand-specific content which leads to positive online engagement, an increase in a loyal following, and ultimately to business success.

Digital Acceleration Session (DAS)

The Sonar DAS is an in-depth and collaborative strategic workshop designed to align everyone around the core business and marketing objectives, key audience(s), role of communication channels, and other strategic communications activities that must be clarified and defined. Ensuring every investment and initiative drives toward your growth objectives.

Find out more

Growth Accelerator Audit

The Growth Accelerator audits key digital marketing channels to uncover revenue opportunities, quantifies the financial upside, and delivers a clear, actionable roadmap to achieve success. It solves inefficiencies, misalignment, and underperformance, ensuring every channel works together for maximum ROI. Benefits include: higher revenue opportunity, better channel synergy, and a prioritised execution plan for growth.

Find out more