Overview
Navigate the complexity of today’s marketing technology landscape with our expert MarTech consulting services. We help businesses select, implement, and optimise the right mix of platforms, data systems, automation tools, and Ai capabilities to streamline operations and drive measurable marketing performance.
Our Sonar Consultants bring deep expertise across marketing automation, CRM systems, analytics platforms, customer data tools, and marcomms integration. We build marketing infrastructure that works, improving data quality, automating workflows, and connecting the systems that power your customer experience. Whether you’re enhancing customer data management, embedding Ai into your processes, or building a scalable, future-ready tech ecosystem, we provide strategic guidance and hands-on support to maximise the value of your MarTech investments.
Case Studies
Martech Consultants
Scott Heron
Managing Director
Scott is the co-founder and Managing Director of Sonar. He has extensive experience in the digital performance and web analytics space. Scott was the Managing Director of a number of digital and data agencies in Europe including ZAAZ, Wunderman and POSSIBLE. He has developed digital and data strategies for a variety of clients including RioTinto, GSK, Luxottica, Bupa, Ford, Nike, Nokia, and TM Lewin.
Alistair Ward
Client Services Director
Alistair is a co-Founder and Director of Sonar and has more than 22 years of digital marcomms and commercial experience. Alistair has managed the website requirements, design, development and ongoing maintenance for a variety of enterprise platforms including Simonds Homes, Swinburne Online, OES Education, Monash University, Telix Pharmaceuticals, Bupa, Jetstar, and Defence Force Recruiting.
Digtal Acceleration Session (DAS)
The Sonar DAS is an in-depth and collaborative strategic workshop designed to align everyone around the core business and marketing objectives, key audience(s), role of communication channels, and other strategic communications activities that must be clarified and defined. Ensuring every investment and initiative drives toward your growth objectives.
Growth Accelerator Audit
The Growth Accelerator audits key digital marketing channels to uncover revenue opportunities, quantifies the financial upside, and delivers a clear, actionable roadmap to achieve success. It solves inefficiencies, misalignment, and underperformance, ensuring every channel works together for maximum ROI. Benefits include: higher revenue opportunity, better channel synergy, and a prioritised execution plan for growth.
Thought Leadership
MarTech Stack Optimisation
Strategic Integration
We help our clients to seamlessly integrate marketing technologies with their marcomms systems and workflows, ensuring all tools work together efficiently to maximise ROI and streamline operations.
Data-Driven Optimisation
Our approach focuses on leveraging analytics and performance data to continuously refine our client's MarTech stack, helping our clients make smarter decisions about which tools to invest in and how to use them most effectively.
Customised Solutions
Rather than taking a one-size-fits-all approach, we develop tailored MarTech strategies that align with our client's specific business goals, industry challenges, and current technological capabilities. This ensures we're collectively defining requirements and implementing solutions that are fit for purpose.
Solutions Architecture & Requirements
Business-First Design
We combine deep technical expertise with strategic business understanding to architect solutions that don't just solve immediate technical challenges, but directly support long-term business objectives and scalable growth.
Collaborative Discovery Process
Our comprehensive requirements gathering approach brings together all stakeholders - from C-suite to end users & customers - ensuring we capture, document, and prioritise the complete spectrum of needs while building organisational buy-in.
Future-Proofed Architecture
We design flexible, modular solutions that anticipate future business needs and technology changes, creating architectural frameworks that reduce technical debt and adapt easily to new requirements and opportunities.
Training & Team Augmentation
Flexible Support Models
Our team augmentation adapts to your our client's, whether they need specialised experts to lead complex digital projects, additional resources to handle increased workload, or ongoing strategic guidance to support internal team's growth.
In-Housing & Transformation
We help clients build and scale their own in-house teams by supporting recruitment, filling immediate capability gaps, and providing hands-on training as their team grows. Our consultants work alongside your people to coach, educate, and embed modern marketing, MarTech, and AI-ready practices. Ensuring your internal team becomes self-sufficient, skilled, and confident in delivering ongoing digital marketing success.
Practice-Specific Expertise
Our consultants bring deep experience across diverse digital marketing disciplines and practices - from Paid Media, to Website Development, through to analytics - ensuring our client's team learn from practitioners who understand industry challenges and can apply proven strategies to our client's specific market context.