Our Services

We empower businesses to thrive online through expert website optimisation, web application development, paid digital media and strategic consulting. Our data-driven approach combines technical expertise with marketing innovation and strategy, to deliver measurable results that will drive your business forward.

Integrated Digital Marketing

Our integrated digital marketing approach connects strategy, technology, execution, and customer experience to deliver measurable business outcomes. We align your objectives, teams, and tools to build a system that drives growth. At Sonar, we don’t treat digital activity as isolated channels or one-off campaigns.

Paid Media & Social Marketing

We take a holistic approach to Paid Media, balancing short-term ROI with long-term brand growth. With expertise across Google, Meta, LinkedIn, TikTok, YouTube, and Programmatic, our campaigns are built on deep data, strategic insights, and agile experimentation. 

At Sonar Group we build high-performing campaigns by aligning media spend with your goals. We define your strategic ‘North Star,’ understand your customers and key drivers, and translate that into a clear, accountable media plan that evolves with performance, market shifts, and user behaviour.

Website Optimisation

Our optimisation approach combines analytics, behavioural insight, and modern search-and-answer optimisation to deliver meaningful commercial impact. 

We combine website analytics,AEO, SEO, and Conversion Rate Optimisation (CRO) to deliver measurable improvements in traffic, user experience, and conversions. By analysing your site’s data, we identify key opportunities to boost organic search rankings and refine content for better engagement. With a focus on optimising user journeys and streamlining the conversion process, we help turn visitors into loyal customers, ultimately driving better results for your business.

Website Development

We build websites and digital platforms that connect strategy, design, and technology to drive engagement, streamline operations, and deliver measurable business results.

Transform your operations with web application development built to strengthen your entire marketing ecosystem. We specialise in creating sophisticated, custom applications that integrate seamlessly with your marketing stack, CRM platforms, and modern AI tools. Our in-house Sonar development team designs and builds solutions that automate workflows, enhance customer engagement, and drive operational efficiency, all grounded in practical, commercial outcomes.

UX UI Design

We design user experiences and interfaces that blend strategy, acreativity, and usability to improve customer journeys, strengthen engagement, and support measurable business outcomes.

From journey mapping and wireframing to prototype testing and final UI execution, we design every touchpoint to remove friction, improve engagement, and increase conversion. The result is digital experiences that look exceptional, function flawlessly, and work hard for both your users and your business.

MarTech Consulting

We help you build a marketing & technology stack that works. Integrating tools, data, Ai automation and strategy so your marketing drives real, measurable business results.

Navigate the complexity of today’s marketing technology landscape with our expert MarTech consulting services. We help businesses select, implement, and optimise the right mix of platforms, data systems, automation tools, and Ai capabilities to streamline operations and drive measurable marketing performance.

Digtal Acceleration Session (DAS)

The Sonar DAS is an in-depth and collaborative strategic workshop designed to align everyone around the core business and marketing objectives, key audience(s), role of communication channels, and other strategic communications activities that must be clarified and defined. Ensuring every investment and initiative drives toward your growth objectives.

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DAS

Growth Accelerator Audit

The Growth Accelerator audits key digital marketing channels to uncover revenue opportunities, quantifies the financial upside, and delivers a clear, actionable roadmap to achieve success. It solves inefficiencies, misalignment, and underperformance, ensuring every channel works together for maximum ROI. Benefits include: higher revenue opportunity, better channel synergy, and a prioritised execution plan for growth. 

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