Overview
The Growth Accelerator audits your key digital channels to identify revenue opportunities, quantify the financial upside, and deliver a clear, actionable roadmap. It resolves inefficiencies and misalignment so every channel works together for maximum ROI. Resulting in higher revenue potential, stronger channel synergy, and a prioritised plan for growth.
In a competitive market where budgets are under pressure, many brands under-utilise channels or operate in silos. Our Growth Accelerator pinpoints untapped value, aligns efforts for efficiency, and provides an evidence-based roadmap to optimise spend and drive growth.
We analyse digital media, social, SEO, website optimisation (CRO), and email marketing. The core output is a strategic roadmap outlining activities for the client, existing partners, or Sonar Group to deliver incremental revenue. It is particularly valuable for scale-up businesses and leaders with a mandate to accelerate growth quickly.
Unlock Your Digital Marketing Potential
Contact us today to schedule your consultation and start unlocking your digital marketing potential.
We’ll help you understand where the biggest opportunities sit, what’s holding performance back, and how to build a roadmap that drives measurable growth. Next steps:
- Discovery Call: Understand challenges, goals, and channels
- Audit Scope: Tailor the analysis to your needs
- Implementation: Execute the roadmap with your team or Sonar Group
Growth Accelerator Audit Outcomes
Paid Media Platforms
- Cost Savings & Efficiency Gains – Identify wasted spend, reduce inefficient ad placements, and optimize bidding strategies to maximize budget efficiency
- Optimized Campaign Performance – Improve targeting, ad creatives, and messaging to drive higher engagement, conversions, and ROI
- Data-Driven Strategy & Roadmap – Provide clear, actionable insights and recommendations for future media planning, budget allocation, and audience segmentation
Email & Marketing Automation
- Improved Deliverability & Open Rates – Identify and fix issues with sender reputation, list hygiene, and email authentication (SPF, DKIM, DMARC) to ensure more emails land in inboxes
- Enhanced Engagement & Conversion Rates – Optimize subject lines, content, design, and CTAs to increase click-through rates and drive more conversions
- Refined Segmentation & Automation Strategy – Improve audience targeting with better segmentation and automated workflows to deliver more personalized and relevant emails
Website Analytics
- Accurate & Reliable Data – Identify and fix tracking issues, ensuring data integrity for better decision-making
- Deeper User Insights – Uncover user behavior patterns, drop-off points, and engagement trends to optimize the user journey
- Better ROI Measurement – Improve attribution tracking to understand which channels, campaigns, and pages drive the most value
Website UX UI Design Structure
- Improved User Experience – Identify and fix usability issues, making the site more intuitive and enjoyable for visitors
- Higher Engagement & Conversion Rates – Optimize layouts, navigation, and CTAs to keep users engaged and drive more conversions
- Stronger Brand Consistency & Trust – Ensure design elements, colors, and typography align with brand identity for a cohesive, professional look
MarTech Stack
- Improved Efficiency & Cost Savings – Identify redundant tools, eliminate wasted spend, and streamline integrations for a more effective marketing technology ecosystem
- Better Data Accuracy & Integration – Ensure seamless data flow between platforms, reducing inconsistencies and improving decision-making
- Enhanced Marketing Performance – Optimize automation, personalization, and analytics capabilities to drive better campaign results and ROI
SEO & AEO Audit
- Improved Search & Answer Visibility – Identify and fix technical SEO issues, optimise on-page elements, strengthen site structure, and enhance AEO readiness to improve both traditional rankings and answer-based visibility
- Increased Organic Traffic – Uncover keyword opportunities, content gaps, AEO-friendly question formats, and backlink strategies that attract more qualified visitors from both search engines and Ai-powered answer platforms
- Better User Experience & Engagement – Optimise site speed, mobile responsiveness, navigation, and content clarity to reduce bounce rates, improve engagement, and increase conversions, supporting stronger SEO and AEO performance
Social Marketing Audit
- Enhanced Content Strategy – Identify top-performing posts, audience preferences, and content gaps to refine your social media content and messaging
- Improved Audience Engagement – Analyze engagement rates, interaction patterns, and community feedback to foster deeper connections with your audience
- Optimized Posting Schedule & Frequency – Discover the best times and frequency to post for maximum reach and engagement across different platforms