Digital Channel Audits

Revenue Opportunity Diagnostic

Sonar’s Digital Channel Audit is a data-led diagnostic across your entire digital ecosystem, designed to identify untapped revenue, eliminate inefficiencies, and build a clear roadmap to growth.

Overview

A lot of businesses aren’t under-investing in digital; they're misaligned, inefficient, or leaving revenue on the table. The challenge isn’t more activity. It’s understanding:

  • What’s actually working
  • What’s underperforming
  • Where the real growth opportunities sit

Sonar’s Digital Channel Audit provides a clear, evidence-based view of performance across all channels and systems, connecting activity directly to commercial outcomes.

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The Need

Companies typically engage Sonar for a Digital Channel Audit in the following scenarios:

  • Strategic Planning: As part of a broader planning process to develop a cross-channel growth roadmap.
  • New Team Onboarding: When a new marketing team is established and needs a clear understanding of the existing digital ecosystem, performance, and opportunities
  • Pre- or Post-Acquisition: To assess and accelerate the growth potential of a newly acquired business or asset
  • Performance Validation: When internal teams question whether current partners or the broader marketing ecosystem are delivering optimal results
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The Role of a Digital Channel Audit

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Unlocking Real Revenue

A Digital Channel Audit is a deep, cross-channel diagnostic that evaluates how the entire digital ecosystem performs as a connected growth engine — not as isolated tactics.

Most businesses operate with:

  • Siloed channels
  • Disconnected data
  • Misaligned strategy
  • Wasted spend hidden in performance

This leads to:

  • Inefficient investment
  • Poor attribution
  • Missed growth opportunities

The audit identifies where performance is constrained and where revenue can be unlocked.

What We Analyse

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Paid Media & Acquisition
  • Google, Meta, LinkedIn, TikTok, Programmatic
  • Budget allocation and efficiency
  • Targeting, creative and funnel structure
  • Incrementality and wasted spend

Outcome: Increased discoverability across search and AI platforms.

Recent Examples

Here are some recent examples of where we have unlocked significant revenue for a number of our key clients. 

  • Working with an International education provider we analysed key user journeys by to highlight an incremental $3m in aligning more specific messaging by product and country
  • Working with an international online swimware brand, we identified the opportunity to achieve 3x+ growth by expanding audience reach and improving targeting through paid social media
  • Partnering with a large Autsralia Superfund, we highlighted content opportunities to double SEO traffic, as well as improve conversion by over 15%
  • Supporting a large member organisation, we uncovered opportunities to leverage their existing martech stack to drive personalisation and improve customer acquisition by 20%
  • We helped unlock millions of dollars in incremental revenue for a large homebuilder through improvements across their paid digital performance, and site-side conversion-rate optimisation
Explore our Case Studies

Book a Discovery call today!