Benefits
Sonar's DAS is an in-depth and collaborative workshop designed to align everyone around the core business and marketing objectives, key audience(s), role of comms channels, and other strategic marketing activities that must be clarified and defined.
This efficient but intensive strategic process cuts through complexity to identify your most impactful opportunities while building a clear, actionable roadmap for success.
Our collaborative approach doesn't just deliver a strategy document. Rather, it creates a shared vision and practical action plan that energises your team and accelerates your digital transformation journey, ensuring every investment and initiative drives toward your growth objectives.
Overview
Strategic Clarity & Alignment
- Rapidly identify and prioritise digital opportunities that drive maximum business impact
- Create a shared vision and understanding across departments and stakeholders
- Define a clear strategic roadmap of prioritised initiatives and resource allocation
- Eliminate costly digital initiatives that don't support core business objectives
Accelerated Implementation
- Transform complex digital challenges into a clear, actionable roadmap
- Fast-track decision-making with data-driven insights and market validation
- Enable teams to move from planning to execution with confidence
Risk & Investment Optimisation
- Validate strategic decisions before significant resource commitment
- Identify and mitigate potential roadblocks and implementation challenges
- Ensure technology investments align with business capabilities and goals
- Create measurable outcomes tied to business value and ROI
Why the DAS works
Sonar's DAS aligns different stakeholders to the bigger picture, and delivers a holistic roadmap for everyone involved. It quickly highlights gaps and opportunities in achieving key business goals. It is delivers a practical roadmap.
WHO IS THE DAS FOR?
The DAS is most relevant for senior Marketing Teams, CMOs, IT Managers, and Senior Leadership Teams looking to find their full digital potential.
Growth Accelerator Audit
Our DAS is often the ideal starting point for a fast, focused workshop that aligns teams, clarifies business objectives, and identifies where the biggest digital marketing opportunities sit. From there, the Growth Accelerator takes a deeper dive to desig your roadmap to revenue.
The Growth Accelerator audits key digital marketing channels to uncover revenue opportunities, quantifies the financial upside, and delivers a clear, actionable roadmap to achieve success. It solves inefficiencies, misalignment, and underperformance, ensuring every channel works together for maximum ROI. Benefits include: higher revenue opportunity, better channel synergy, and a prioritised execution plan for growth.
