Digital Acceleration Strategy (DAS)

The DAS allows Sonar and our clients to 'accelerate' the opportunity to align together on the strategic requirements and priorities that will inform the forthcoming roadmap of tasks & activities within the digital marketing program of work. 

Benefits

Sonar's DAS is an in-depth and collaborative workshop designed to align everyone around the core business and marketing objectives, key audience(s), role of comms channels, and other strategic marketing activities that must be clarified and defined.

This efficient but intensive strategic process cuts through complexity to identify your most impactful opportunities while building a clear, actionable roadmap for success.

Our collaborative approach doesn't just deliver a strategy document; it creates a shared vision and practical action plan that energizes your team and accelerates your digital transformation journey, ensuring every investment and initiative drives toward your growth objectives. 

Book a DAS

Overview

01
Strategic Clarity & Alignment
  • Rapidly identify and prioritise digital opportunities that drive maximum business impact
  • Create a shared vision and understanding across departments and stakeholders
  • Define a clear strategic roadmap of prioritised initiatives and resource allocation
  • Eliminate costly digital initiatives that don't support core business objectives
Martech-Consulting2

Key Deliverables & Approach

Our Digital Acceleration Strategy follows a proven methodology that combines accelerated discovery with practical execution planning. Typically the initial workshop runs for approximately 2-hours. 

The DAS requires participation from key members of the client team(s) to ensure alignment and contribution to the strategic objectives. 

We begin by immersing ourselves in your business context, defining your onjectives, the role of channels, understanding the value proposition, your customers, and the marketing stack in play. Through a collaborative workshop, supported by data-driven analysis, we help your team develop a shared understanding of key priorities and build consensus around the key strategic initiatives that can achieve success.

The DAS framework delivers a comprehensive yet actionable strategic roadmap that is aligned to specific activities and tasks - mapped to business impact and benefit. Our roadmaps are designed to be immediately actionable, with clear ownership and timelines. This includes quick-win initiatives that can generate immediate value while building momentum for longer-term transformational changes.

The DAS is often complimented by undertaking our Money on the Table (MoT) Audit to provide broader context and empirically-based recommendations. 

WHY THE DAS WORKS? 

Sonar's DAS aligns different stakeholders to the bigger picture, and delivers a holistic roadmap for everyone involved. It quickly highlights gaps and opportunities in achieving key business goals. It is delivers a practical roadmap. 

WHO IS THE DAS FOR? 

The DAS is most relevant for senior Marketing Teams, CMOs, IT Managers, and Senior Leadership Teams looking to find their full digital potential. 

Let's Talk!