Australian Marketers Benchmarking Report 2025
Our annual Australian Marketers’ Benchmarking Report provides local insights into the challenges and opportunities facing Australian marketing leaders. Now in its third edition, it also tracks progress over time.
Overview
The Australian marketing landscape continues to evolve. Our 2025 Report highlights key year-on-year shifts in sentiment, opportunities, challenges, and the role marketing plays within the broader organisation.
If you're a marketer navigating the evolving Australian landscape, this report is a must-read. It offers a locally grounded view of where the industry is heading—covering priorities, pressures, and opportunities that matter right now. Whether you're shaping strategy, allocating budget, or building team capability, the insights inside will help you benchmark your approach and stay one step ahead in a market that’s changing fast.
Thank you so much to the senior marketers who contributed their time and insights to this year’s report.
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Download the 2025 Report here!
