Simonds Homes DxP Replatforming
Sonar partnered with Simonds to deliver a completely new digital marketing and sales ecosystem, built on a three-month Discovery and Requirements program that mapped every key system, function, data structure, and customer experience requirement.
The Challenge
Simonds was facing the challenges common to many large organisations: a fragmented digital ecosystem that made it difficult to deliver a seamless customer experience.
Their old website suffered from outdated technology, inconsistent performance, and disconnected systems, creating friction across sales, marketing, and operational workflows. With their web platform, Salesforce CRM, and product ERP operating in silos, valuable customer data wasn’t flowing where it needed to which was resulting in inefficiencies, missed opportunities, and a digital journey that underperformed both customer expectations and commercial potential.
Simonds needed more than a website refresh. They required a modernised digital foundation and a fully connected technology stack capable of supporting growth. With rising customer expectations and increasing competition in the home-building sector, Simonds needed a high-performing website deeply integrated into their back-end systems to streamline lead management, improve data accuracy, and drive stronger business outcomes.
The core challenge was significant: transform their entire digital infrastructure, integrate critical platforms, and elevate the customer experience, all while maintaining business continuity and supporting a complex organisation with multiple stakeholders.
The Results
Sonar’s strategic redesign of Simonds.com.au has delivered transformative business results significantly increasing revenue while reducing operational burden. Our work has contributed substantial incremental home-sales revenue and supported Simonds’ return to profitability.
The integrated digital program now delivers twice as many leads at 40% less media spend, a clear demonstration of Sonar’s ability to build high-performing, commercially focused digital ecosystems.
The Sonar-built DxP and marketing systems provide Simonds with a scalable, modern foundation that enhances customer experience and powers ongoing growth.
"Sonar took a strategic, proactive approach from day one across our complete digital DxP. They helped us not to just drive quality traffic but also to deliver better business results."
Maxine Dare
General Marketing Manager and Client Experience
