Online Education Services Scalable Technology Program
Sonar developed a scalable, high-performance digital program that powers online education growth. Delivering reusable components, Salesforce integration, and millions in annual course application revenue.
The Challenge
Online Education Services (OES) supports some of Australia’s and the UK's leading universities with online education delivery, marketing, and student acquisition. As student demand increased and partner institutions expanded their course offerings, OES needed a more scalable and efficient way to deliver high-performing marketing websites across multiple university brands.
Their previous website approach required custom builds for each partner, resulting in inconsistent quality, slow launch times, duplicated effort across teams, and rising technical overhead.
With millions of dollars in annual course application revenue flowing through their marketing sites, OES needed a solution that could reliably scale, maintain performance, and support rapid go-to-market delivery across diverse university partners.
Additionally, OES required a seamless technical connection to real-time Salesforce data feeds to ensure course availability, student lead capture, and application flows remained accurate and fully synchronised across partner sites.
The Solution
Sonar designed and technically developed a scalable digital platform and reusable component library, enabling OES to rapidly deploy high-performing marketing websites across a broad portfolio of university partners. This included rolling implementation of reusable modules, templates, and features ensuring consistency, speed, and brand flexibility at enterprise scale.
Our custom theme architecture allowed OES to maintain a unified technology framework while still supporting the unique branding and UX requirements of universities such as Western Sydney University Online, Swinburne Online, Federation University Online, QUT Online, Aston University Online, and Monash Online.
Key components of the solution included:
- Reusable component library: Fully modular design system enabling rapid assembly of new partner websites without rebuilding core functionality.
- Enterprise-grade scalability: A framework capable of supporting dozens of partner sites with consistent performance and security.
- Salesforce integration: Real-time data synchronisation for course listings, availability, lead capture, and application flows ensuring accuracy and efficiency across all touchpoints.
- Conversion-led UX: Templates and components engineered for lead generation, course discovery, and high-intent student journeys.
- Continuous optimisation: Ongoing performance enhancements across UX, CRO, speed, and accessibility standards, forming a long-term optimisation program.
This technology stack created a digital foundation that allowed OES to deliver a class-leading online education marketing experience consistently, efficiently, and at scale
The Results
The scalable platform and reusable component program transformed OES’s ability to launch and optimise university marketing websites.
Enterprise-level scalability across university partners
OES can now stand up new websites and roll out feature updates across multiple partner institutions with dramatically reduced development time and cost.
Tens of millions of dollars in annual course application revenue
The OES marketing sites powered by Sonar’s platform deliver tens of millions of dollars in Course Application revenue annually, as stated in the PDF.
Faster go-to-market delivery
The custom theme and reusable components enabled rapid deployment, supporting new course launches, new partner rollouts, and high-growth marketing initiatives.
Seamless Salesforce integration
Live data synchronisation ensured real-time accuracy across course information, lead capture, and student journeys reducing operational friction and improving conversion fidelity.
Improved performance, consistency, and maintainability
The platform provided a strong, stable foundation for ongoing UX, CRO, and technical optimisation improving digital performance across all university partner sites.
