Engineers Australia DxP Solution Strategy
We worked with Engineers Australia to shape their core business requirements and recommend a DxP stack capable of elevating member experience and powering their enterprise-wide digital transformation.
The Challenge
Engineers Australia (EA) is undertaking a large-scale Digital Business Transformation to build a modern ecosystem that enables collaboration, capability development, personalisation, and seamless member experiences.
Sonar was engaged to define the business requirements for a new Digital Experience Platform (DxP) capable of supporting these ambitions. The selected DxP will serve as the foundation for redesigning, rebuilding, and migrating EA’s entire network of websites and the customer portal into a single, cohesive platform.
This highly consultative program required Sonar to work across the breadth of the organisation, digesting extensive multi-department documentation and leading more than nine strategic workshops with stakeholders from every corner of the business.
The Solution
Sonar's role was to align diverse needs, surface critical requirements, and drive clarity in a complex, multi-stream environment.
We delivered a comprehensive suite of highly detailed business requirements that gave Engineers Australia a clear, structured view of the capabilities, integrations, and technical foundations needed for their future DxP. Our documentation enabled a smooth, efficient procurement process. Both for selecting the platform and for engaging the right implementation partner.
Working with a transformation of this scale required the speed and precision that only advanced tools can provide. We leveraged LLM-powered Ai to analyse, synthesise, and connect an extensive volume of multi-department documentation, ensuring every insight, requirement, and hypothesis aligned directly to EA’s broader business transformation program.
The project demonstrated the value of Sonar’s structured, hypothesis-driven approach. A methodology we rely on when guiding large, complex organisations through digital change. It ensured that every recommendation mapped back to EA’s strategic priorities, operational needs, and member experience objectives.
Through Sonar’s MarTech consulting depth and technical expertise, EA was set on a clear, commercially aligned path for platform selection. One built around business objectives, transformation milestones, and long-term scalability.
"I’d like to sincerely thank you for the fantastic work your team delivered as part of our DXP Requirements and Platform Selection project. We have reviewed all deliverables and the quality and attention to detail, along with the team’s ability to meet all milestones on time and within budget are truly appreciated."
Kathryn Adams
Digital Business Partner
