Digital Marketing Specialists
Sonar Group is a leading Australian digital marketing consultancy that helps organisations accelerate revenue by aligning marketing effort with real business priorities. We focus on what moves the numbers: performance, data, customer behaviour, and strategic clarity.
Our approach combines deep expertise with practical, outcome-driven execution, giving clients a clear pathway to sustainable growth. We believe the best results come from working together, not in silos. That’s why we embed ourselves as an integrated partner, collaborating closely with stakeholders across the organisation.
By building strategies collectively, we ensure every decision is tied to commercial objectives and supported by measurable performance indicators. This leads to strategic roadmaps that are realistic, effective, and built to deliver tangible results.
Our Clients
Our Values
No Black Boxes
Having a totally open partnership with our clients means that there should be nothing to hide. We leverage our experience to help our client's businesses to perform better.
Let’s Do This
Sonar is powered by a can-do attitude to every opportunity and challenge that we take on. We know that by collaborating and digging deep together, we can achieve your goals.
Play The Long Game
We know that building an open and collaborative relationship together can take time and we understand the mutual benefit that providing proactive value can provide.
Power in Numbers
By being data-driven we focus on what matters. We strive to help our clients to focus on delivering improved marketing performance and more valuable customer experiences.
Our Talented Team
Scott Heron
Managing Director
Scott is the co-founder and Managing Director of Sonar. He has extensive experience in the digital performance and web analytics space. Scott was the Managing Director of a number of digital and data agencies in Europe including ZAAZ, Wunderman and POSSIBLE. He has developed digital and data strategies for a variety of clients including RioTinto, GSK, Luxottica, Bupa, Ford, Nike, Nokia, and TM Lewin.
Alistair Ward
Client Services Director
Alistair is a co-Founder and Director of Sonar and has more than 22 years of digital marcomms and commercial experience. Alistair has managed the website requirements, design, development and ongoing maintenance for a variety of enterprise platforms including Simonds Homes, Swinburne Online, OES Education, Monash University, Telix Pharmaceuticals, Bupa, Jetstar, and Defence Force Recruiting.
Our Partners
Better Together
We believe client success comes from a happy, motivated workforce. At Sonar, that means investing in our people from day one and creating an environment where they can learn, develop, and build long-term careers.
We respect life outside of work and maintain a balanced, healthy culture that supports both personal wellbeing and high-quality outcomes for our clients.
