Digital marketers and SEO/AEO/GEO leaders finally have first-party data to evaluate how AI answers influence organic discovery. But Google is only one piece of the puzzle. To understand your brand's full footprint across LLMs—including ChatGPT, Copilot, Perplexity, and Gemini—you need a cohesive, multi-platform measurement framework.
\r\nData Sources Included:
\r\nData Sources Not Included:
\r\nData Points Included:
\r\nData Points Not Included:
\r\nThis report shows “how many times links to your site were shown to a user in a generative AI feature on Google Search” meaning you can now identify what content on your site is (and isn’t) most valuable and visible to users. This data can then be used as the starting point for identifying which content optimisations should be prioritised.
\r\nBecause there is (currently) no click data, you can’t use this report to measure referral traffic to your site, or identify which impressions generated value. For that information, you need to reference the following.
\r\nGoogle Analytics AI Assistant Data (GA4)
\r\nLaunched in May 2026, Google Analytics’ AI Assistant data automatically measures referral traffic originating from LLM platforms like ChatGPT, Gemini, Perplexity, and Claude.
\r\nData Sources Included:
\r\nData Points Included:
\r\nData shows up in GA under:
\r\nAs this traffic is treated just like any other channel, standard GA Dimensions and Metrics can be used to analyse the traffic.
\r\nJust as you would any other traffic channel, you can use this data to evaluate the effectiveness of traffic from LLM sources and it’s value to your website.
\r\nAs with everything in the world of AI - change is fast and constant. As of right now, there is no “single source of truth” that will provide answers to your AI Visibility questions. In fact as of right now ChatGPT does not share any visibility data at all with publishers (though that may change as their ad platform develops) in the meantime data sources include:
\r\nWe are one small step closer to having the tools to definitively measure the value of LLMs to brand visibility.
\r\nBing was first to the party; now Google have followed suit. Will ChatGPT be the next domino to fall?
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