SonarGroup

Money on the Table
Calculator

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Are you leaving Money on the Table with your digital marketing? There is an opportunity for companies to optimise their digital marketing and Martech investments, to drive more revenue at less incremental cost through paid digital media channels.

Sonar’s Money on the Table (MoT) calculator can objectively help to translate digital marketing investment, into a roadmap to revenue, including what to do NOW, NEXT and in the FUTURE across digital marketing areas.

Analytics

What we do

  • Understand and define your Business Objectives and translate into digital measurement plan
  • Review existing properties and tagging implementation
  • Identify specific areas for improvement

Why it matters

We will provide clear measurement and governance across your digital marketing.

Without proper measurement all other digital marketing initiatives become less effective.

Email & Marketing Automation

What we do

  • Analysis of existing customer database and audience segmentation
  • Analysis of configuration of existing email marketing and optimisation tools
  • Detailed review of current email templates and structure

Why it matters

We will help you achieve more from what you already have, Now. And set you up for the Next and Future growth phases.

Email is an extremely effective tool in driving incremental revenue from prospects and existing customers and even the most basic tool provides functionality that can lead to more personalised marketing and sales.

CMS Platform

What we do

  • Technical and analytics-based evaluation of your existing CMS platform mapped to business objectives
  • Consideration for effort in either enhancing capability/ functionality or using what exists to drive a stronger customer experience and monetsied ROI

Why it matters

Let’s activate your personalisation capabilities.

We will ensure that your digital marketing channels and CMS platform are all configured for optimal personalisation, and are being implemented in a way that provides a real ROI.

Paid Digital Media

What we do

  • Review of current digital account and performance-based campaign set-ups,  and supporting Martech infrastructure such as your DMP and CDP
  • Within each platform perform scenario analysis based on different spend and KPI thresholds

Why it matters

You need to provide clear measurement and governance across your digital marketing channels.

Without proper measurement all other digital marketing initiatives become less effective and more difficult to understand and optimise.

Analytics

What we do

  • Understand and define your Business Objectives and translate into digital measurement plan
  • Review existing properties and tagging implementation
  • Identify specific areas for improvement

Why it matters

We will provide clear measurement and governance across your digital marketing.

Without proper measurement all other digital marketing initiatives become less effective.

Email & Marketing Automation

What we do

  • Analysis of existing customer database and audience segmentation
  • Analysis of configuration of existing email marketing and optimisation tools
  • Detailed review of current email templates and structure

Why it matters

We will help you achieve more from what you already have, Now. And set you up for the Next and Future growth phases.

Email is an extremely effective tool in driving incremental revenue from prospects and existing customers and even the most basic tool provides functionality that can lead to more personalised marketing and sales.

CMS Platform

What we do

  • Technical and analytics-based evaluation of your existing CMS platform mapped to business objectives
  • Consideration for effort in either enhancing capability/ functionality or using what exists to drive a stronger customer experience and monetsied ROI

Why it matters

Let’s activate your personalisation capabilities.

We will ensure that your digital marketing channels and CMS platform are all configured for optimal personalisation, and are being implemented in a way that provides a real ROI.

Paid Digital Media

What we do

  • Review of current digital account and performance-based campaign set-ups,  and supporting Martech infrastructure such as your DMP and CDP
  • Within each platform perform scenario analysis based on different spend and KPI thresholds

Why it matters

You need to provide clear measurement and governance across your digital marketing channels.

Without proper measurement all other digital marketing initiatives become less effective and more difficult to understand and optimise.

Final Deliverable

Sonar’s Digital MoT will provide you with the strategic playbook required to help your business grow. You will have a defined plan, with a roadmap to deliver to, and a $MoT figure you can achieve. 

Get in touch to discuss how Sonar
can accelerate your digital marketing today!

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