Money on the Table (MoT) Audit

Are you leaving Money on the Table with your digital marketing? There is an opportunity to optimise your digital marketing and Martech investments to drive more revenue at less incremental cost through paid digital media channels. 

Overview

The Money on the Table (MoT) audit is an analysis of digital marketing channels to identify improvements, and monetise the impact of those improvements. The channels that are analysed include digital media, SEO, website optimisation (CRO), and email marketing.

The output from the MoT audit is a roadmap of activities to be undertaken by the client, their current agencies/partners or Sonar to drive incremental revenue.

The MoT has been a useful tool for companies that are in 'scale up' stage, and for senior leaders who have taken on new roles or have a clear mandate to execute a growth plan quickly.

The MoT Audit Outcomes

01
Paid Media Platforms
  • Cost Savings & Efficiency Gains – Identify wasted spend, reduce inefficient ad placements, and optimize bidding strategies to maximize budget efficiency
  • Optimized Campaign Performance – Improve targeting, ad creatives, and messaging to drive higher engagement, conversions, and ROI
  • Data-Driven Strategy & Roadmap – Provide clear, actionable insights and recommendations for future media planning, budget allocation, and audience segmentation
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