DX Growth Accelerator
Are you leaving 'money on the table' with your digital marketing? There is a real opportunity to optimise your digital marketing and Martech investments to drive more revenue at less incremental cost through paid digital media channels. Sonar's Digital Experience (DX) Growth Accelerator can help you unlock your full commercial potential!
Overview
The DX Growth Accelerator audits key digital marketing channels to uncover revenue opportunities, quantifies the financial upside, and delivers a clear, actionable roadmap to achieve success. It solves inefficiencies, misalignment, and underperformance, ensuring every channel works together for maximum ROI. Benefits include: higher revenue opportunity, better channel synergy, and a prioritised execution plan for growth.
In today's competitive digital landscape, marketing budgets are under scrutiny, and businesses must maximise ROI. Many brands under utilise channels, suffer from siloed strategies, and miss key revenue opportunities. The DX Growth Accelerator is crucial as it quantifies untapped value, aligns efforts for efficiency, and provides a clear ‘empirically sourced’ roadmap to optimize spend and drive growth.
The channels that are analysed include digital media, social, SEO, website optimisation (CRO), and email marketing.
The key output from the DX Growth Accelerator is a strategic roadmap of activities to be undertaken by the client, their current agencies & partners, or Sonar Group to drive incremental revenue.
The DX Growth Accelerator has been a useful tool for companies that are in 'scale up' stage, and for senior leaders who have taken on new roles or have a clear mandate to execute a growth plan quickly.
DX Growth Accelerator Audit Outcomes
Paid Media Platforms
- Cost Savings & Efficiency Gains – Identify wasted spend, reduce inefficient ad placements, and optimize bidding strategies to maximize budget efficiency
- Optimized Campaign Performance – Improve targeting, ad creatives, and messaging to drive higher engagement, conversions, and ROI
- Data-Driven Strategy & Roadmap – Provide clear, actionable insights and recommendations for future media planning, budget allocation, and audience segmentation
Email & Marketing Automation
- Improved Deliverability & Open Rates – Identify and fix issues with sender reputation, list hygiene, and email authentication (SPF, DKIM, DMARC) to ensure more emails land in inboxes
- Enhanced Engagement & Conversion Rates – Optimize subject lines, content, design, and CTAs to increase click-through rates and drive more conversions
- Refined Segmentation & Automation Strategy – Improve audience targeting with better segmentation and automated workflows to deliver more personalized and relevant emails
Website Analytics
- Accurate & Reliable Data – Identify and fix tracking issues, ensuring data integrity for better decision-making
- Deeper User Insights – Uncover user behavior patterns, drop-off points, and engagement trends to optimize the user journey
- Better ROI Measurement – Improve attribution tracking to understand which channels, campaigns, and pages drive the most value
Website UX UI Design Structure
- Improved User Experience – Identify and fix usability issues, making the site more intuitive and enjoyable for visitors
- Higher Engagement & Conversion Rates – Optimize layouts, navigation, and CTAs to keep users engaged and drive more conversions
- Stronger Brand Consistency & Trust – Ensure design elements, colors, and typography align with brand identity for a cohesive, professional look
MarTech Stack
- Improved Efficiency & Cost Savings – Identify redundant tools, eliminate wasted spend, and streamline integrations for a more effective marketing technology ecosystem
- Better Data Accuracy & Integration – Ensure seamless data flow between platforms, reducing inconsistencies and improving decision-making
- Enhanced Marketing Performance – Optimize automation, personalization, and analytics capabilities to drive better campaign results and ROI
SEO Audit
- Improved Search Rankings – Identify and fix technical SEO issues, optimize on-page elements, and enhance site structure to boost organic visibility
- Increased Organic Traffic – Discover keyword opportunities, content gaps, and backlink strategies to attract more qualified visitors
- Better User Experience & Engagement – Optimize site speed, mobile responsiveness, and navigation to reduce bounce rates and improve conversions
Social Marketing Audit
- Enhanced Content Strategy – Identify top-performing posts, audience preferences, and content gaps to refine your social media content and messaging
- Improved Audience Engagement – Analyze engagement rates, interaction patterns, and community feedback to foster deeper connections with your audience
- Optimized Posting Schedule & Frequency – Discover the best times and frequency to post for maximum reach and engagement across different platforms
