Express Travel Group (ETG) is Australia’s largest independent travel retailer. Sonar has partnered with ETG’s retailer brand, itralktravel, since 2015 and provides end-to-end digital marketing services. ETG charged Sonar with helping develop brand equity, driving increased levels of customer enquiry and footfall into store, and providing senior strategic support as part of their overall business growth and forward planning. Sonar’s role includes the elevation of the customer experience and consumer touch points in line with their brand promise and ensuring their franchised store owners can buy into, and drive the necessary communication to ensure maximum sales conversion.
Sonar has developed a robust socially-led performance program to drive the most effective ROI for the brand and franchise store operators, whilst ensuring brand presence can be enhanced and delivered consistently across relevant digital platforms. Sonar also conducted an extensive UX review and has managed a wholesale redesign and front-end rebuild of the italk.travel website.
As an independent travel retailer, talktravel has seen dramatic improvements in traffic and conversions resulting in selling travel packages through the agents and proving the value of the digital channel. Sonar has also developed robust insights on what works for the franchise and the wider business in driving engagement and conversion. This extends also to a range of B2B activity with the focus on driving greater franchisee store growth.