[{"data":1,"prerenderedAt":111},["Reactive",2],{"/wp-json/sonar/v1/case-studies/specialist-amazon-ads-support-connecting-speed-with-performance":3},{"ID":4,"title":5,"slug":6,"status":7,"seo":8,"acf":14,"blocks":87},2272,"Specialist Amazon Ads Support Connecting Speed With Performance","specialist-amazon-ads-support-connecting-speed-with-performance/","publish",{"title":9,"description":10,"ogUrl":11,"ogTitle":11,"ogDescription":11,"ogImage":11,"ogType":11,"ogLocale":11,"twitterCard":12,"twitterTitle":13,"twitterDescription":13,"twitterImage":13},"Specialist Amazon Ads Support Connecting Speed With Performance - Sonar Group","How Sonar took over Amazon Ads campaign management, launched Ray-Ban and Oakley on Prime Video, in time for Prime Day and achieved 2x the sales target.",null,"summary_large_image","",{"client_logo":15,"tile_image":16,"archive_image":15,"banner":50,"description":77,"stats":78},false,{"ID":17,"id":17,"title":18,"filename":19,"filesize":20,"url":21,"link":22,"alt":13,"author":23,"description":13,"caption":13,"name":24,"status":25,"uploaded_to":4,"date":26,"modified":26,"menu_order":27,"mime_type":28,"type":29,"subtype":30,"icon":31,"width":32,"height":33,"sizes":34},2275,"EL Case Study","EL-Case-Study.png",866861,"https://sonargroup.com.au/app/uploads/2026/11/EL-Case-Study.png","https://admin.sonargroup.com.au/case-studies/specialist-amazon-ads-support-connecting-speed-with-performance/el-case-study/","1","el-case-study","inherit","2026-11-02 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04:57:47","image/webp","webp",1920,1080,{"thumbnail":64,"thumbnail-width":36,"thumbnail-height":36,"medium":65,"medium-width":39,"medium-height":66,"medium_large":67,"medium_large-width":41,"medium_large-height":68,"large":69,"large-width":45,"large-height":70,"1536x1536":71,"1536x1536-width":72,"1536x1536-height":73,"2048x2048":56,"2048x2048-width":61,"2048x2048-height":62,"gform-image-choice-sm":56,"gform-image-choice-sm-width":39,"gform-image-choice-sm-height":66,"gform-image-choice-md":56,"gform-image-choice-md-width":47,"gform-image-choice-md-height":74,"gform-image-choice-lg":56,"gform-image-choice-lg-width":49,"gform-image-choice-lg-height":75},"https://sonargroup.com.au/app/uploads/2026/11/lp-banner-mido-150x150.webp","https://sonargroup.com.au/app/uploads/2026/11/lp-banner-mido-300x169.webp",169,"https://sonargroup.com.au/app/uploads/2026/11/lp-banner-mido-768x432.webp",432,"https://sonargroup.com.au/app/uploads/2026/11/lp-banner-mido-1024x576.webp",576,"https://sonargroup.com.au/app/uploads/2026/11/lp-banner-mido-1536x864.webp",1536,864,225,338,"A fast Amazon Advertising handover that connected a Prime Video launch with ongoing optimisation across Ray-Ban and Oakley.","Specialist Amazon support that connected Prime Day speed with ongoing performance.",[79,83],{"number":80,"symbol":81,"text":82},"1.17","M","Prime Video impressions",{"number":84,"symbol":85,"text":86},"2","X","Sales Revenue Target",[88,96,106],{"block":89,"heading":90,"copy":91,"image_position":92,"image":93,"image_src":94,"image_alt":95},"image-content","The Challenge","<p><strong>Prime Day waits for no one. </strong></p>\r\n<p><span style=\"font-weight: 400;\">EssilorLuxottica needed a specialist partner to take over Amazon campaign management, launch Ray-Ban on Prime Video within a compressed lead time and strengthen the wider account without losing momentum. Sonar managed the handover, delivered the launch in time for Prime Day and moved straight into ongoing optimisation across Ray-Ban and Oakley. In its first seven days, the Prime Video campaign generated 1.17 million impressions, while the activity achieved 2x its sales target.</span></p>\r\n<p><span style=\"font-weight: 400;\">EssilorLuxottica was working to a fixed retail moment with a short runway. Amazon campaign management needed to change hands, Ray-Ban needed to be activated on Prime Video and the launch had to be ready for Prime Day. </span></p>\r\n<p><span style=\"font-weight: 400;\">The immediate priority was speed, but the transition also needed to create a stronger foundation for ongoing performance across Ray-Ban and Oakley. A rushed launch could not come at the expense of account continuity, campaign control or future optimisation.</span></p>","right",2274,"https://sonargroup.com.au/app/uploads/2026/11/OG_image_Squid_Ink.png","OG_image_Squid_Ink",{"block":97,"theme":98,"content":99},"repeated-content","indigo",[100,103],{"heading":101,"copy":102},"The Solution","<p><span style=\"font-weight: 400;\">Sonar combined launch delivery with account stewardship, treating Prime Day as the starting point for improvement rather than a one-off campaign spike.</span></p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Managed the Amazon campaign handover</strong> end to end so the change in ownership did not delay the Prime Day launch.</span></li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Activated Ray-Ban on Prime Video</strong> within the short lead time, aligning delivery to the fixed retail deadline.</span></li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Audited the existing Amazon account</strong> to identify the structural and performance priorities that mattered after launch.</span></li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Refined campaign structure, bids and budget allocation</strong> to give investment a clearer role across the account.</span></li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Took on ongoing optimisation for Ray-Ban and Oakley</strong>, using campaign learnings to inform immediate improvements and future retail opportunities.</span></li>\r\n</ul>",{"heading":104,"copy":105},"Why it Worked","<p><span style=\"font-weight: 400;\">The campaign delivered reach at the speed the retail moment demanded. </span></p>\r\n<p><span style=\"font-weight: 400;\">More than one million Prime Video impressions were generated in the first week, while the activity achieved twice its sales target. Just as importantly, the same specialist partner remained accountable beyond launch, allowing the early learning to flow directly into account structure, bidding and budget decisions.</span></p>\r\n<p><span style=\"font-weight: 400;\">Speed and continuity were managed together. Sonar did not separate the high-pressure Prime Day launch from the work required to improve the account afterwards. </span></p>\r\n<p><span style=\"font-weight: 400;\">The team that managed the handover also owned the activation, audit and ongoing optimisation, reducing the gap between campaign learning and action. That gave EssilorLuxottica one Amazon partner for both urgent priorities and future retail growth.</span></p>",{"block":29,"src":107,"alt":108,"aspectRatio":109,"scale":110,"classList":13},"https://sonargroup.com.au/app/uploads/2025/11/EL_Case-Study.png","EL_Case-Study","1.7777777777777777","cover",1793596884052]